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Masterbriefing - 1 of 12 ways to make media more economical for 99% of peoples

x exercise fall13 - help edit what youth networkers most exciting back from future postcard of next 2 years looks like for Muhammad Y...

case study 1 - for 25000 youth curriculm in Atlanta on how

masterbriefing can help end poverty. 

Masterbriefing is one of the simpler of 12 ways to get (your peer networks) involved in valuing a brand's costs and benefits -partly because it frees a brand's heaviest consumers to be more fussy in questioning whether the brand has been taken over by its own image hype than their (our humanly) purposeful realities. It can even inoculate you from a brand doing a psycho job on you -addicting you in its battle over your mind and the way cultural beliefs are associated in it by communications intended to dumb you down as oppose to the entrepreneurial goal of becoming more productively free and happy.

By 1993 world class brands experts had collaborated in compiling over a hundred ways that brands spend money on communicating themselves -which of these ways is effective at what? And how does a brand make sure it mediates its suppliers of this ways instead of becoming addicted to being driven by the interests of eg those who create tv adverts. So this is one way of questioning whether a brand has a service purpose to the human race or is an ever more costly sink as part of a world that now spends more on media than making stuff. Furthermore most of the biggest internet companies in 2013 view themselves as an another way of mixing up advertising costs - be careful the more social they shout that they are the less likely this is to be the case judged by the open education purpose of Entrepreneurial Revolution (founded by father in The Economist in 1972) to design the internet to empower a 10 times more productive and smarter generation. The next few years may well determine whether the internet succeeds as the most open education media ever designed (the original practice purpose of alumn of Berners Lee) or taken over by commercial advertisers and their vested interests in big dominating the planet

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download (free) and help update our book's curriculum on mediating ... and everyone's most valued company brands 

Introduction- my family and friends we trust are old-fashioned (Keynsian, Wilsonian, Smithsian ...) when it come to economics. We're microeconomists interested in questioning what systems designs advance the human lot empowering your next generation to lead more fulfilling lives by earning a loving serving one another more purposefully.  Ironically while many regard my father's 40 years at The Economist from 1948 as a successful period in which the paper went from 3rd ranked weekly UK paper to unique global viewpaper, my father was concerned with how economist of his generation lost their way in serving the 99%. In particular how commercial mass media became the most uneconomical infrastructure human beings have ever got chained to, and what opportunities new internet media have to resolve this economic crisis before Big Brotherdom irreversibly loses sustainability of the human race as a 7 billion plus species.

 

In 1988 as father prepared for an active retirement (eg writing biography of John von Neumann) from continuously debating weekly debates of transparency of leadership purpose, we set up the World Class Brand network for media experts who believed it was possible to do good for humanity with media not trap peoples in ever most costly and bossy value chains.

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Danone's masterclass in Masterbriefing by Muhammad Yunus

 

Yunus tells the story jokingly but seriously of how he got involved in the packaging mix of the world's first produce of a global social business partnership - a fortified yogurt designed to be so yummy and affordable that it could cure some of the nutritional challenges of being an infant in the poorest of Bangladesh villages 

Can this product be produced out of local microfranchises near to the village instead of out of one monster factory - that way local milk can be its most economical ingredient and local jobs can be maximized in producing and selling it?

Can the packaging be made biodegrable- the poorest already suffer the most from waste- we shouldn't be asking them to spend their own money or adding to loss of sustainability of planet

 

In fact can the packaging be made edible - like that of an ice cream cornet- why should the poor be paying for anything that isn't directly of value to them?

 

NEEDSMARKETING

All of these questions make great common sense when a product's marketing is aimed at maximizing local productivity and growing healthy community. Grameen Danone Shokti isn't about designing a product that is able to shout out from the clutter of shelving space in a supermarket with quarter of a million items. 

 

This isnt to say you should use poor design of the brand's identity - a brand that is a 3 year old's best friend because it is affordable, yummy and does the child good deserves an identifier system up for such a really useful purpose. What this product sub-brand doesn't need to worry about is a logo that will have high impact on tv advertising something it wont be spending its money on.  Here we are talking about the masterbriefing design of the Shokti sub-brand. A whole different leadership responsibility will be how DANONE is masterbriefed to accommodate its newest baby family member as it evolves the new reality of purpose that Yunus mindset is bring to the whole corporation of DANONE - its future history and potential goodwill multipliers in all its markets. Interestingly the Yunus experience in Bangladesh has led Danone -through its -and the world's first -social business fund Danone Communities - to support a nutritional infant product in China but this time away from its founding brilliance in milk products and into a grain based product. Just imagine if Danone can be associated with a life saving , economical and yummy produce for Chinese infants. That branding credit could be worth/trusted to China's upcoming generations far more than any image that tv ads can spin

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Masterbriefing elements of mix most valuable to transforming markets to value hardest working people include: moblising community microhubs, extreme creativity of twin social labs, capital metahubs that dare to value youth massive collaboration first, millennium goal solution postcards, MOOCs, reality tv programs hosted by world's most trusted entrepreneurs ; googledocs for arrangiing 25000 person open space summits with million youth virtual interactive webcasts;

THE GREATEST RISE IN 15 MILLION FAMILIES PRODUCTIVITY ACHIEVED IN ! GENERATION WITH ALMOST ZERO RESOURCES

This case blossomed in Bangladesh over its 42 year transition to date - from poorest and newest 100 million plus nation to the one that has most successfully innovated dozens of microfranchises round village women. So-called Bangladeshi microcredit formed round circles of 60 village mothers who were not only trusted with credit to start up village services but encouraged to own 60--people market exchanges and swap knowhow on life critical matters particularly to do with maternal and infant care. The thousands of barefoot bankers sent out to the villagers to moderate these weekly exchanges were also distributors of new opportunities. Grameen's first non-financial service was as simple as bankers distributing 1 cent bags of carrot seeds- growing vegetables being the most vital solution for under-vitamised village children. Many other crop sciencesystems designed round the poorest followed In parallel came an Aga-Khan award winning architectural design for a one room hut -designed to be monsoon proof, cyclone-proof, with a pit latrine for hygiene, and only available to women to own. All of these microfranchises started with tests in one village circle and then replicated fast through all hubs once they had demonstrated their cultural and economic value from the ground-up.

All the while the mothers communally agreed to invest their surplus income in their next generation;s schooling and helath -breaking generations of illiteracy. Perhaps the most remarkable media transformation started in 1996 when Yunus was the first to bring mobile phones to the villages. Initially one women per circle was franchised to be the telephone lady empowering the whole village circle to connect with the most valuable information across hubs - such as better information of market prices and sharing ever better knowledge on health .

THE EMERGENCE OF THE MOST DRAMIC NETWORK OF VILLAGFE HUBS

What has previously been separated 60-villager circles with the least infrastructure in the world including no electricity started to linkin the most valuable mobile apps. At the same time what Yunus and others had achieved with barefoot banking - through bankers living in the villages and taking the banking circle weekly to each centre started to be networked with barefoot solar energy engineers.

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Attachments:

Twin labs offer partnerships between a society as lab with a deepest in world community problem and a well resourced organisation  -they are one of the top 5 ways in which Bangladesh's bottom-up grassroots networks became the most valuable exemplar of organisational transformation started in The Economist's 1972 future competition "Entrepreneurial Revolution"

Download a world bank report on this innovative new product development process

http://normanmacrae.ning.com/xn/detail/6339278:Comment:17450Here is an early draft of the back from he future postcard of what might be Muhammad Yunus' most exciting journey of the next 2 years

of course the point of such a stimulus is to invite thousands if not millions of youth to virtually re-edit this with alternative mapping options - something that micro-woki type formats make it easy and cheap to explore

LEGEND

Yunus Creative lab Inc USA is the new massive partnering 501-certified foundation for funding youth's most socially collaborative entrepreneurial projects to be launched 22 Nov 2013 with Ted Turner, JImy Carter and Muhhamd Yunus

Between 2013-2015 Atlanta is searching for 25000 youth most interested in linking in to this live and celebrating this virtually with massive youth activists; fall 2015 is intended to be a magic moment for converging many extreme innovation quests: those of the first 3 years of MOOCs, thise of the next 3 years of Nobel Laureate Summits (Poland013, Capetown014, Atlanta015); wiking post 2015 millennium goals and mapping the future of microeducationsummits - and you tell us

what massive live experiemnts can ynus and educators practice on this journey - eg withy the world's most popular school Lucknow's 50000 world citizen curriculum - how can the joy of the yunus family update real consequences of  "I'd like to teach the world to sing in perfect harmony" when greeting 25000 youth in Atlanta

Back in 1996 the world's 2 most radical pro-youth economists (Yunus and Soros) collaborated in the start-up grameen phone- 20 years on,can their combined resources and knowledge circuits out of B & B bring Atlanta's Mobile Youth change's greatest ever gift for humanity

Isn't it time that Dhaka joined in the worldwide development circle of greatest IHUBs (eg Kenya) and ILabs?

Prior to Atlanta Nobel Laureates ports of call include (the central europe capital that celebrates Walesa and Gorbachev) and the capital that celebrates Mandela and country that was gandhi's second home and  since the start of the new millennium has blossomed as the free university's first home. Its also where Soros first practiced philanthropy in 1979.

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ENTREPRENEURIAL REVOLUTION NETWORK BENCHMARKS 2025now : Remembering Norman Macrae

unaiwho.docx version 6/6/22 hunt for 100 helping guterres most with UN2.0

EconomistDiary.com Friends20.com & EntrepreneurialRevolution.city select 2022's greatest moments for citizens/youth of NY & HK & Utellus

Prep for UN Sept 22 summit education no longer fit for human beings/sustainability

JOIN SEARCH FOR UNDER 30s MOST MASSIVE COLLABS FOR HUMAN SUSTAINABILITY - 3/21/22 HAPPY 50th Birthday TO WORLD'S MOST SUSTAINABLE ECONOMY- ASIAN WOMEN SUPERVILLAGE

Since gaining my MA statistics Cambridge DAMTP 1973 (Corpus Christi College) my special sibject has been community building networks- these are the 6 most exciting collaboration opportunities my life has been privileged to map - the first two evolved as grassroots person to person networks before 1996 in tropical Asian places where village women had no access to electricity grids nor phones- then came mobile and solar entrepreneurial revolutions!! 

COLLAB platforms of livesmatter communities to mediate public and private -poorest village mothers empowering end of poverty    5.1 5.2 5.3 5.4 5.5  5.6


4 livelihood edu for all 

4.1  4.2  4.3  4.4  4.5 4.6


3 last mile health services  3.1 3,2  3.3  3.4   3.5   3.6


last mile nutrition  2.1   2.2   2.3   2.4  2.5  2,6


banking for all workers  1.1  1.2  1.3   1.4   1.5   1.6


NEWS FROM LIBRARY NORMAN MACRAE -latest publication 2021 translation into japanese biography of von neumann:

Below: neat German catalogue (about half of dad's signed works) but expensive  -interesting to see how Germans selected the parts  they like over time: eg omitted 1962 Consider Japan The Economist 

feel free to ask if free versions are available 

The coming entrepreneurial revolution : a survey Macrae, Norman - In: The economist 261 (1976), pp. 41-65 cited 105 

Macrae, Norman - In: IPA review / Institute of PublicAffairs 25 (1971) 3, pp. 67-72  
 Macrae, Norman - The Economist 257 (1975), pp. 1-44 
6 The future of international business Macrae, Norman - In: Transnational corporations and world order : readings …, (pp. 373-385). 1979 >
Future U.S. growth and leadership assessed from abroad Macrae, Norman - In: Prospects for growth : changing expectations for the future, (pp. 127-140). 1977 Check Google Scholar | 
9Entrepreneurial Revolution - next capitalism: in hi-tech left=right=center; The Economist 1976
Macrae, Norman -In: European community (1978), pp. 3-6
  Macrae, Norman - In: Kapitalismus heute, (pp. 191-204). 1974
23a 

. we scots are less than 4/1000 of the worlds and 3/4 are Diaspora - immigrants in others countries. Since 2008 I have been celebrating Bangladesh Women Empowerment solutions wth NY graduates. Now I want to host love each others events in new york starting this week with hong kong-contact me if we can celebrate anoither countries winm-wins with new yorkers

mapping OTHER ECONOMIES:

50 SMALLEST ISLAND NATIONS

TWO Macroeconomies FROM SIXTH OF PEOPLE WHO ARE WHITE & war-prone

ADemocratic

Russian

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From 60%+ people =Asian Supercity (60TH YEAR OF ECONOMIST REPORTING - SEE CONSIDER JAPAN1962)

Far South - eg African, Latin Am, Australasia

Earth's other economies : Arctic, Antarctic, Dessert, Rainforest

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In addition to how the 5 primary sdgs1-5 are gravitated we see 6 transformation factors as most critical to sustainability of 2020-2025-2030

Xfactors to 2030 Xclimate XAI Xinfra Xyouth Wwomen Xpoor chris.macrae@yahoo.co.uk (scot currently  in washington DC)- in 1984 i co-authored 2025 report with dad norman.

Asia Rising Surveys

Entrepreneurial Revolution -would endgame of one 40-year generations of applying Industrial Revolution 3,4 lead to sustainability of extinction

1972's Next 40 Years ;1976's Coming Entrepreneurial Revolution; 12 week leaders debate 1982's We're All Intrapreneurial Now

The Economist had been founded   in 1843" marking one of 6 exponential timeframes "Future Histores"

IN ASSOCIATION WITH ADAMSMITH.app :

we offer worldwide mapping view points from

1 2 now to 2025-30

and these viewpoints:

40 years ago -early 1980s when we first framed 2025 report;

from 1960s when 100 times more tech per decade was due to compound industrial revolutions 3,4 

1945 birth of UN

1843 when the economist was founded

1760s - adam smithian 2 views : last of pre-engineering era; first 16 years of engineering ra including america's declaration of independence- in essence this meant that to 1914 continental scaling of engineeriing would be separate new world <.old world

conomistwomen.com

IF we 8 billion earthlings of the 2020s are to celebrate collaboration escapes from extinction, the knowhow of the billion asian poorest women networks will be invaluable -

in mathematically connected ways so will the stories of diaspora scots and the greatest mathematicians ever home schooled -central european jewish teens who emigrated eg Neumann , Einstein ... to USA 2nd quarter of the 20th century; it is on such diversity that entrepreneurial revolution diaries have been shaped 

EconomistPOOR.com : Dad was born in the USSR in 1923 - his dad served in British Embassies. Dad's curiosity enjoyed the opposite of a standard examined education. From 11+ Norman observed results of domination of humans by mad white men - Stalin from being in British Embassy in Moscow to 1936; Hitler in Embassy of last Adriatic port used by Jews to escape Hitler. Then dad spent his last days as a teen in allied bomber command navigating airplanes stationed at modernday Myanmar. Surviving thanks to the Americas dad was in Keynes last class where he was taught that only a handful of system designers control what futures are possible. EconomistScotland.com AbedMooc.com

To help mediate such, question every world eventwith optimistic rationalism, my father's 2000 articles at The Economist interpret all sorts of future spins. After his 15th year he was permitted one signed survey a year. In the mid 1950s he had met John Von Neumann whom he become biographer to , and was the only journalist at Messina's's birth of EU. == If you only have time for one download this one page tour of COLLABorations composed by Fazle Abed and networked by billion poorest village women offers clues to sustainability from the ground up like no white ruler has ever felt or morally audited. by London Scot James Wilson. Could Queen Victoria change empire fro slavemaking to commonwealth? Some say Victoria liked the challenge James set her, others that she gave him a poison pill assignment. Thus James arrived in Calcutta 1860 with the Queens permission to charter a bank by and for Indian people. Within 9 months he died of diarrhea. 75 years later Calcutta was where the Young Fazle Abed grew up - his family accounted for some of the biggest traders. Only to be partitioned back at age 11 to his family's home region in the far north east of what had been British Raj India but was now to be ruled by Pakistan for 25 years. Age 18 Abed made the trek to Glasgow University to study naval engineering.

new york

1943 marked centenary autobio of The Economist and my teenage dad Norman prepping to be navigator allied bomber command Burma Campaign -thanks to US dad survived, finished in last class of Keynes. before starting 5 decades at The Economist; after 15 years he was allowed to sign one survey a year starting in 1962 with the scoop that Japan (Korea S, Taiwan soon hk singapore) had found development mp0de;s for all Asian to rise. Rural Keynes could end village poverty & starvation; supercity win-win trades could celebrate Neumanns gift of 100 times more tech per decade (see macrae bio of von neumann)

Since 1960 the legacy of von neumann means ever decade multiplies 100 times more micro-technology- an unprecedented time for better or worse of all earthdwellers; 2025 timelined and mapped innovation exponentials - education, health, go green etc - (opportunities threats) to celebrating sustainability generation by 2025; dad parted from earth 2010; since then 2 journals by adam smith scholars out of Glasgow where engines began in 1760- Social Business; New Economics have invited academic worlds and young graduates to question where the human race is going - after 30 business trips to wealthier parts of Asia, through 2010s I have mainly sherpa's young journalist to Bangladesh - we are filing 50 years of cases on women empowerment at these web sites AbedMOOC.com FazleAbed.com EconomistPoor.com EconomistUN.com WorldRecordjobs.com Economistwomen.com Economistyouth.com EconomistDiary.com UNsummitfuture.com - in my view how a billion asian women linked together to end extreme poverty across continental asia is the greatest and happiest miracle anyone can take notes on - please note the rest of this column does not reflect my current maps of how or where the younger half of the world need to linkin to be the first sdg generation......its more like an old scrap book

 how do humans design futures?-in the 2020s decade of the sdgs – this question has never had more urgency. to be or not to be/ – ref to lessons of deming or keynes, or glasgow university alumni smith and 200 years of hi-trust economics mapmaking later fazle abed - we now know how-a man made system is defined by one goal uniting generations- a system multiplies connected peoples work and demands either accelerating progress to its goal or collapsing - sir fazle abed died dec 2020 - so who are his most active scholars climate adaptability where cop26 november will be a great chance to renuite with 260 years of adam smith and james watts purposes t end poverty-specifically we interpret sdg 1 as meaning next girl or boy born has fair chance at free happy an productive life as we seek to make any community a child is born into a thriving space to grow up between discover of new worlds in 1500 and 1945 systems got worse and worse on the goal eg processes like slavery emerged- and ultimately the world was designed around a handful of big empires and often only the most powerful men in those empires. 4 amazing human-tech systems were invented to start massive use by 1960 borlaug agriculture and related solutions every poorest village (2/3people still had no access to electricity) could action learn person to person- deming engineering whose goal was zero defects by helping workers humanize machines- this could even allowed thousands of small suppliers to be best at one part in machines assembled from all those parts) – although americans invented these solution asia most needed them and joyfully became world class at them- up to 2 billion people were helped to end poverty through sharing this knowhow- unlike consuming up things actionable knowhow multiplies value in use when it links through every community that needs it the other two technologies space and media and satellite telecoms, and digital analytic power looked promising- by 1965 alumni of moore promised to multiply 100 fold efficiency of these core tech each decade to 2030- that would be a trillion tmes moore than was needed to land on the moon in 1960s. you might think this tech could improve race to end poverty- and initially it did but by 1990 it was designed around the long term goal of making 10 men richer than 40% poorest- these men also got involved in complex vested interests so that the vast majority of politicians in brussels and dc backed the big get bigger - often they used fake media to hide what they were doing to climate and other stuff that a world trebling in population size d\ - we the 3 generations children parents grandparents have until 2030 to design new system orbits gravitated around goal 1 and navigating the un's other 17 goals do you want to help/ 8 cities we spend most time helping students exchange sustainability solutions 2018-2019 BR0 Beijing Hangzhou: 

Girls world maps begin at B01 good news reporting with fazleabed.com  valuetrue.com and womenuni.com

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online library of norman macrae--

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MA1 AliBaba TaoBao

Ma 2 Ali Financial

Ma10.1 DT and ODPS

health catalogue; energy catalogue

Keynes: 2025now - jobs Creating Gen

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how poorest women in world build

A01 BRAC health system,

A02 BRAC education system,

A03 BRAC banking system

K01 Twin Health System - Haiti& Boston

Past events EconomistDiary.com

include 15th annual spring collaboration cafe new york - 2022 was withsister city hong kong designers of metaverse for beeings.app

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