Norman Macrae Youth Foundation NMYF -net of The Economist's pro-youth economist
notes here on how television ended freedom of speech being taken over
educators 4 monopolies
system ruling monopolies of
7 anti-youth economists
8 anti-youth global accountants
9 anti-youth risk insurers and modellers including pensions
10 anti-youth lawyers
politicians sponsored by vested interests of
11 arms dealers
12 anti-youth bankers
13 anti-youth energy sector
14 anti-youth food security/nutrition
15 anti-youth health service
16 politician monopoly of currencies
failure to model future win-wins of collaboration technology interacts with:
17 compounding risk/externalisation at borders - maddening in a borderless age
anti-youth - a variation of this is ever bigger supply chains that are audited to have ever less responsibility
18 failure to model multi-win abundancy - unlike consuming up things the main value multiplier of net generation needs to be open knowhow collaboration which multiplies value in use
19 misunderstanding of how to celebrate joy of diverse cultures as a community up process not one that can be commanded and control from top down
20 open technology - while not quite a monopoly west coast usa has had first bite at programming what rest of us could program
21 what did we omit?
if your children's , family's , community's life is being destroyed by one of these monopolies and you want to join an entrepreneurial revolution search of how t get free please email firstname.lastname@example.org with reference to monopoly that most terrifies you because it is blocking extraordinary futures -
among constructs that could help return productive freedoms to peoples, 41 years of debates started at The Economist reveal microfranchise mapping could be job-creating and community sustaining way forward - but as The Economist estimated after first 10 years of research - sustainability of net generation will depend on identifying and free replication of 30000 microfranchises across global village world - if this scale of collaboration is indeed required to sustain then net generation, ending monopolies 1 to 6 is urgent now so we can start ending all the other monoploies
How did the television era result in freedom of speech being taken over by either 1 politicians or 2 extreme commercialism. In both of these anti-youth monopolies - was the consequence a loss in trust in businesses as the only proven model of innovating massive wealth - see John Mackey Future Capitalism Script - governments and charities may transfer how wealth is spent but only hi-trust businesses have ever created it.
How does this linkin to the last 40 years of The Economist's Entrepreneurial Revolution debate on will the collaboration networking of the post-indsutrail revolution be worldwide youth's most productive tome to live?
|..||:.related reference: Choice of 2 worst ways to be led- can we help youth end this 20th c...|
To gain a deep understanding : we need to look at a bit of history of how networking technology became the biggest changes to societies everywhere in the last 40 years
THE MOST CONNECTED OF 20 Anti-Youth Monopolies
Anti-youth media monopolies block any other productive freedoms the net generation could be enjoying - if you accept The Economist's 1972 definition of the coming of the first net generation as that impacted by the greatest communications revolution ever. This was the definition that launched the genre of Entrepreneurial Revolution and made the purpose of entrepreneurs the most socially urgent debate among responsible leadership networks such as those we track at www.wholeplanet.tv ,,
From 1972, The Economist's genre of Entrepreneurial Revolution raised debates on the coming of computerised telecommunications networks being the greatest communications revolution of all time- it would compound greatest risks and opportunities than even the birth of the printing press or the steam engine who transportation freedoms (starting with the railways) begot the industrial revolution
THE FORBIDDEN QUESTION
Lifetimes of research of media, identify a beguilingly simple criterion - your place is free of anti-youth media monopolies if all peoples are safe and free to animate questions and answers of trillion Dollar Auditing.
DO YOUR PEOPLES ENJOY FREEDOM TO TRILLION DOLLAR AUDIT? LET ALONE SPEECH!
For each of the largest trillion dollar productivity exchanges in the world (also known as markets) , are your people free to debate what is the purpose of that market which will sustain futures youth (ie the next generation) most need everywhere. Note : the world's largest markets tend to involve the most life critical services and knowledge flows, but yes do include other markets you find to be life critical even are not globally as big as representing trillion dollars of people's working lifetimes.
You can help us explore trillion dollar market purposes at http://charter.ning.com Oftentimes a debate on market purpose needs to recurse through deeper and deeper levels. A bit like how a proper educational curriculum advances through the grades from a primary starting point to integrate more and more detailed action challenges as real life situations bump into ideal theory - eg when is it polite to tell a white lie even though we ask children to begin with the rule of "don't lie". Nonetheless try out a conversation on the purpose of local banking. If a community is to be sustainable what should a bank not be about : trapping more and more people in debt.
Global Banks with Values? 1
So what should purpose of community banking be about- helping invest family savings from one generation to the next in people especially youth at the time they are most able to do something that is productively needed with a loan. This most basicpurpose of banking - and entrepreneurial economics (a place cant grow unless capital structures families savings to invest in next generation;s productivity out of that place - was forgotten by big organsiations through the 1980s- the decade when networking technology started to make managers believe they had the information to centralize global decisions. Back in 1980 the fastest way a multinational corporation could transmit numbers was on a telex or a fax, by 1990 online networking of data put such corporations at risk of believing they could direct globally. Thus the world's biggest banks lost touch with the most vital communal purpose of savings and local job creation. Here is Norman Macrae's 1972 plea that ro-youth media prevent this risk and here is his last article in 2008 explaining why the world was on the verge of making the 2010s the greatest unnecessary depression, All because banking professionals the world over greedily rush to a globalisation that forgot the most basic communal purpose of banking. All because there wasn't enough pro-youth mass media anywhere to animate trillion dollar auditing so that people's life work could be entrepreneurially happy and free.
1972-2012's number 1 innovation question needed to be : Will the internet be the smartest most openly collaborative media and most deeply diverse mediator humanity's have ever designed or will it be amalgamated into tv advertising as the dumbest? Where can you find checklists of what dumbing down means - eg Rheingold- Net Smart's list of media-triggered distraction:
Unproductive for the goal-oriented
Unhealthy for everybody
Fatal for a growing number
Addictive for some
An invitation to bad parenting
A cause or a dangerous loss of solitude
While we welcome you posting such hindsight lists, journalists for humanity can provide whistleblowers lists of how ad practitioners actually celebrated their craft's pursuit of distraction, conflict and fear, self-gratification, short-termism - see such 1960s classics as the hidden persuaders or prior to that how the most expensive psychologists hired themselves out - Dichter's book "The Strategy of Desire"
..It is not surprising that the tv ad led media monopoly (most extreme in USA where over 25% of all mass media is advertising and where the supreme court has ruled that even the nightly news' pursuit of entertainment does not require truth to be the primary editorial lens) should become an ever more vicious anti-youth monopoly - looked at from my innocent youthful eyes of 1972 but not now its terrifying that the British/European model of public non-commercial tv having a large share of voice has failed to be of any help in helping peoples design youth's most productive time
Some Exercises to Free Yourself from blindly trusting media:
1 Search through history- where did a media innovation's first use spun evil impacts. Can you find a scarier case than Hitler- his propaganda advantage in the 1930s was audio tape machine in conjunction with radio. His speeches could be infinitely replayed ; opponents had to make one-off live speeches
2 Find a case where peoples only enjoyed massive innovation after massive conflict resolution. History at lest in England where I grew up is mainly edited by the day's most powerful people. For example, luddite movements opposing machines of the industrial revolution were presented as the enemy. Interestingly one of the greatest 20th c system transformation heroes mahatma Gandhi made hand-power weaving his signature hobby as part of his celebration of a free India being one where technology should not be communally rushed into wherever it unnecessarily replaced peoples jobs. In the 2010s many nations are falling apart because they have not invested in empowering youth to co-create local new jobs in spite of the net generation's potential liberation of a millions times ore collaborative technology than when man raced to the moon
Unlike previous revolutions, impacts of worldwide connectivity would be sudden - what happened to the first net generation would probably irreversibly impact future generations at every locality of our planet. For peoples to be in control of what future possibilities spun, a curriculum of understanding media (including all its sublimina and subconscious processes) needed to be joyfully futurised at every grade. For example : 10 times greatest youth prouctivity acan be sustained by the first net generation www.wholeplanet.tv - and map back future leadership investment purposes towards that end
In 2012 advanced nations now spend more time and money on communications than any other activity. If you reread Aldous Huxley (the risk of communications being spent on entertaining ourselves to death) or Orwell's Big Brother, you see 2 scenarios that every parent chould be protectibg their children from being the net impact of cmmunications. Without a whole truth curriculum of communications neither parents nor teachers stand much chance of getting back to true entrepreneurial meaning of happiness and freedom declared in 1776
What human and sustainability qualities have anti-youth media monopolies harmed
loss of quality/responsible purpose - biggest is now often least trustworthy -this is disastrous if historically hi-trust corporations were the only inter-generational wealth builders
Loss of public service and community integrity
loss of youth heroes worth valuing
loss of curiosity and cross-cultural self-confidence just when change of million times more collaboration needed this most
short-termism which is greatest anti-youth force when it degrades safety of systems or blinds iour species from humanity's most social goals (previously the ones that have sustained our evolution withy nature)
vicious interactions with other top 20 anti-youth monopolies
-references to work edited by chris macrae - journal of marketing management special triple issue 1-3 99; world class brands book written in 1989 on mass media at globalization cossroads - for better or for worse?
The cost of television advertising has gone up over 50 times in real terms over the last 50 years. Result: the cost of marketing a brand is now often more than any of its other costs including making it.
When you look in 2010s at the world's biggest western advertisers, there is no correlation with them offering better quality products -its 30 years since such corporations wholly listened to Ted Levitt's Continuous Improvement and 60 years since Drucker defined processes of marketing and innovation (long since lost from what is measured or organisationally lived) that multiply value.
clue - nation is same- about 80 years apart 1920 vs 2000
The amazing conclusion media's anti-youth monopolies have spiralled CORPORATE IRRESPONSIBILITY: highly advertised brands use their customers money to confuse them into buying products that are ever less good for them or externalizing ever greater risk on something that industry sectors knows most about. When the world is globalized around big get bigger systems of governance - not the do no evil let alone the organisations that are better for peoples - it ought to be no surprise that locally more and more life-critical problems spiral - such as obesity, climate degradation, lack of renewability, increased costs of services the young needs most like education and health. Who is gaining from this - celebrities, politicians, image-makers, irresponsible media barons, ad agencies, short-term professions, those who build things to flip including those who externalize risk. Not for example how the fashion industry now markets products out of factories on the other side of the world - including tho9se that are so irresponsible that they collapse killing 1000 workers. Those ho care most about ending such abuse estimate it would only cost one dollar on every 25 dollars of the final sales to get rid of such extremely irresponsible working conditions, but its not likely the way the big advertising world has been globalized that you will ever let know about that worldwide choice. Exercise - make a list of the worst wall street brands of the 2000s - then search out what slogan they were spending hundreds of millions on advertising - if that doesn't make American youth want to change media maybe nothing will.
Coming Soon - its perhaps not surprising that the tv age monopoly led by extreme commercialism (eg USA) has spun the above but how about those nations eg Britain's BBC and much of Europe where the peoples owned a large share in public sector broadcasting
How did the television era result in freedom of speech being taken over by either 1 politicians or 2 extreme commercialism
- it shouldn't be surprising that the lost purpose of commercial television was to make as much of the peoples money spent on tv advertising as possible but is it less obvious how nations with a large sghare of media owned by the peoples fell victim to politicians taking over public media - and so the end of the public servant and the emergence of the public command and controller
the subliminal impacts of television don't just use advertising to change a people's culture- long-term public narratives are the most insidious mechanisms- for example the war narrative all broadcasters have chained publics too - this student thesis from vienna brilliantly exposes this though it suffers from having poor advice on how to summarise its message - one of the crises caused by the4 education monopolies that are destroying youth's fredoms
.Parents around the world need to unite in tearing down the quadruple monopoly that has turned so much education from 11 onwards into a job destroying process:
X1 what is taught as a curriculum? standardization is the enemy of micro-up diversity and the need to prepare agile youth minds (to love questioning) for an era of fastest changes in human potential ever
X2 who does the teaching? from early teens most youth need practical apprenticeships not to be chained to endless theory
X3 what is examined? .if you read one thing first about the way adam smith founded economics- look at how he warned to make sure society is never taken over by one section of people in examining which of your place's youth have a future
X4 what is accredited? education becomes the more expensive as well as the less job creating the way accreditation is used to build costly ivory towers
|CURRICULA OF DESIGNING FUTURE
.Celebrating New Knowhow and structures facilitating million times more collaboration
If the Bard were alive today, he might make an editorial decision : TO COLLABORATE OR NOT TO BE. If we the peoples permit youth to be free to imagine with Massive Open Online and Collaboration as 4 essential value creators of the networking generation, then we can:
Example -help us find the top 10 missing OLA's of Pro-Youth economics in an era where technology offers million time more collaboration potential than when man raced to moon in 1960s
so Schumpeter tells you to suspend macroeconomic analysis at any time you wish to innovate the best for humanity with a revolutionary new technology. So how do we not only make a 9-minute training module of the follow lesson from Schumpeter. but embed it in a 11 year olds quiz on pro-=youth futures
Help us find top 10 OLA's (Open Learning Activities) exposing Phony Capitalism - and how do they overlap with other OLAs -such as Schumpeter OLA 1