microeducate and microfranchise 3 billion jobs

Norman Macrae -The Economist pro-youth economist -bravo sir fazle abed & jack ma

Masterbriefing - 1 of 12 ways to make media more economical for 99% of peoples

x exercise fall13 - help edit what youth networkers most exciting back from future postcard of next 2 years looks like for Muhammad Y...

case study 1 - for 25000 youth curriculm in Atlanta on how

masterbriefing can help end poverty. 

Masterbriefing is one of the simpler of 12 ways to get (your peer networks) involved in valuing a brand's costs and benefits -partly because it frees a brand's heaviest consumers to be more fussy in questioning whether the brand has been taken over by its own image hype than their (our humanly) purposeful realities. It can even inoculate you from a brand doing a psycho job on you -addicting you in its battle over your mind and the way cultural beliefs are associated in it by communications intended to dumb you down as oppose to the entrepreneurial goal of becoming more productively free and happy.

By 1993 world class brands experts had collaborated in compiling over a hundred ways that brands spend money on communicating themselves -which of these ways is effective at what? And how does a brand make sure it mediates its suppliers of this ways instead of becoming addicted to being driven by the interests of eg those who create tv adverts. So this is one way of questioning whether a brand has a service purpose to the human race or is an ever more costly sink as part of a world that now spends more on media than making stuff. Furthermore most of the biggest internet companies in 2013 view themselves as an another way of mixing up advertising costs - be careful the more social they shout that they are the less likely this is to be the case judged by the open education purpose of Entrepreneurial Revolution (founded by father in The Economist in 1972) to design the internet to empower a 10 times more productive and smarter generation. The next few years may well determine whether the internet succeeds as the most open education media ever designed (the original practice purpose of alumn of Berners Lee) or taken over by commercial advertisers and their vested interests in big dominating the planet


download (free) and help update our book's curriculum on mediating ... and everyone's most valued company brands 

Introduction- my family and friends we trust are old-fashioned (Keynsian, Wilsonian, Smithsian ...) when it come to economics. We're microeconomists interested in questioning what systems designs advance the human lot empowering your next generation to lead more fulfilling lives by earning a loving serving one another more purposefully.  Ironically while many regard my father's 40 years at The Economist from 1948 as a successful period in which the paper went from 3rd ranked weekly UK paper to unique global viewpaper, my father was concerned with how economist of his generation lost their way in serving the 99%. In particular how commercial mass media became the most uneconomical infrastructure human beings have ever got chained to, and what opportunities new internet media have to resolve this economic crisis before Big Brotherdom irreversibly loses sustainability of the human race as a 7 billion plus species.


In 1988 as father prepared for an active retirement (eg writing biography of John von Neumann) from continuously debating weekly debates of transparency of leadership purpose, we set up the World Class Brand network for media experts who believed it was possible to do good for humanity with media not trap peoples in ever most costly and bossy value chains.


Danone's masterclass in Masterbriefing by Muhammad Yunus


Yunus tells the story jokingly but seriously of how he got involved in the packaging mix of the world's first produce of a global social business partnership - a fortified yogurt designed to be so yummy and affordable that it could cure some of the nutritional challenges of being an infant in the poorest of Bangladesh villages 

Can this product be produced out of local microfranchises near to the village instead of out of one monster factory - that way local milk can be its most economical ingredient and local jobs can be maximized in producing and selling it?

Can the packaging be made biodegrable- the poorest already suffer the most from waste- we shouldn't be asking them to spend their own money or adding to loss of sustainability of planet


In fact can the packaging be made edible - like that of an ice cream cornet- why should the poor be paying for anything that isn't directly of value to them?



All of these questions make great common sense when a product's marketing is aimed at maximizing local productivity and growing healthy community. Grameen Danone Shokti isn't about designing a product that is able to shout out from the clutter of shelving space in a supermarket with quarter of a million items. 


This isnt to say you should use poor design of the brand's identity - a brand that is a 3 year old's best friend because it is affordable, yummy and does the child good deserves an identifier system up for such a really useful purpose. What this product sub-brand doesn't need to worry about is a logo that will have high impact on tv advertising something it wont be spending its money on.  Here we are talking about the masterbriefing design of the Shokti sub-brand. A whole different leadership responsibility will be how DANONE is masterbriefed to accommodate its newest baby family member as it evolves the new reality of purpose that Yunus mindset is bring to the whole corporation of DANONE - its future history and potential goodwill multipliers in all its markets. Interestingly the Yunus experience in Bangladesh has led Danone -through its -and the world's first -social business fund Danone Communities - to support a nutritional infant product in China but this time away from its founding brilliance in milk products and into a grain based product. Just imagine if Danone can be associated with a life saving , economical and yummy produce for Chinese infants. That branding credit could be worth/trusted to China's upcoming generations far more than any image that tv ads can spin

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Masterbriefing elements of mix most valuable to transforming markets to value hardest working people include: moblising community microhubs, extreme creativity of twin social labs, capital metahubs that dare to value youth massive collaboration first, millennium goal solution postcards, MOOCs, reality tv programs hosted by world's most trusted entrepreneurs ; googledocs for arrangiing 25000 person open space summits with million youth virtual interactive webcasts;


This case blossomed in Bangladesh over its 42 year transition to date - from poorest and newest 100 million plus nation to the one that has most successfully innovated dozens of microfranchises round village women. So-called Bangladeshi microcredit formed round circles of 60 village mothers who were not only trusted with credit to start up village services but encouraged to own 60--people market exchanges and swap knowhow on life critical matters particularly to do with maternal and infant care. The thousands of barefoot bankers sent out to the villagers to moderate these weekly exchanges were also distributors of new opportunities. Grameen's first non-financial service was as simple as bankers distributing 1 cent bags of carrot seeds- growing vegetables being the most vital solution for under-vitamised village children. Many other crop sciencesystems designed round the poorest followed In parallel came an Aga-Khan award winning architectural design for a one room hut -designed to be monsoon proof, cyclone-proof, with a pit latrine for hygiene, and only available to women to own. All of these microfranchises started with tests in one village circle and then replicated fast through all hubs once they had demonstrated their cultural and economic value from the ground-up.

All the while the mothers communally agreed to invest their surplus income in their next generation;s schooling and helath -breaking generations of illiteracy. Perhaps the most remarkable media transformation started in 1996 when Yunus was the first to bring mobile phones to the villages. Initially one women per circle was franchised to be the telephone lady empowering the whole village circle to connect with the most valuable information across hubs - such as better information of market prices and sharing ever better knowledge on health .


What has previously been separated 60-villager circles with the least infrastructure in the world including no electricity started to linkin the most valuable mobile apps. At the same time what Yunus and others had achieved with barefoot banking - through bankers living in the villages and taking the banking circle weekly to each centre started to be networked with barefoot solar energy engineers.



Twin labs offer partnerships between a society as lab with a deepest in world community problem and a well resourced organisation  -they are one of the top 5 ways in which Bangladesh's bottom-up grassroots networks became the most valuable exemplar of organisational transformation started in The Economist's 1972 future competition "Entrepreneurial Revolution"

Download a world bank report on this innovative new product development process is an early draft of the back from he future postcard of what might be Muhammad Yunus' most exciting journey of the next 2 years

of course the point of such a stimulus is to invite thousands if not millions of youth to virtually re-edit this with alternative mapping options - something that micro-woki type formats make it easy and cheap to explore


Yunus Creative lab Inc USA is the new massive partnering 501-certified foundation for funding youth's most socially collaborative entrepreneurial projects to be launched 22 Nov 2013 with Ted Turner, JImy Carter and Muhhamd Yunus

Between 2013-2015 Atlanta is searching for 25000 youth most interested in linking in to this live and celebrating this virtually with massive youth activists; fall 2015 is intended to be a magic moment for converging many extreme innovation quests: those of the first 3 years of MOOCs, thise of the next 3 years of Nobel Laureate Summits (Poland013, Capetown014, Atlanta015); wiking post 2015 millennium goals and mapping the future of microeducationsummits - and you tell us

what massive live experiemnts can ynus and educators practice on this journey - eg withy the world's most popular school Lucknow's 50000 world citizen curriculum - how can the joy of the yunus family update real consequences of  "I'd like to teach the world to sing in perfect harmony" when greeting 25000 youth in Atlanta

Back in 1996 the world's 2 most radical pro-youth economists (Yunus and Soros) collaborated in the start-up grameen phone- 20 years on,can their combined resources and knowledge circuits out of B & B bring Atlanta's Mobile Youth change's greatest ever gift for humanity

Isn't it time that Dhaka joined in the worldwide development circle of greatest IHUBs (eg Kenya) and ILabs?

Prior to Atlanta Nobel Laureates ports of call include (the central europe capital that celebrates Walesa and Gorbachev) and the capital that celebrates Mandela and country that was gandhi's second home and  since the start of the new millennium has blossomed as the free university's first home. Its also where Soros first practiced philanthropy in 1979.

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how do humans design futures?-in the 2020s decade of the sdgs – this question has never had moore urgency. to be or not t be/ – ref to lessons of deming or keynes, or glasgow university alumni smith and 200 years of hi-trust economics mapmaking later fazle aded - we now know how-a man made system is defined by one goal uniting generations- a system multiplies connected peoples work and demands either accelerating progress to its goal or collapsing - sir fazle abed died dec 2020 - so who are his modt active scholars networks empowering youth with his knohow n- soros with jim kim paul farmer leon botstein and with particular contexts- girls village development and with ba-ki moon global climate adaptability where cop26 november will be a great chance to renuite with 260 years of adam smith and james watts purposes there is no point in connecting with system mentors unless you want to end poverty-specifically we interpret sdg 1 as meaning mext girl or boy born has fair chance at free happy an productive life as we seek to make any community a child is born into a thriving space to grow up between discover of new worlds in 1500 and 1945 systems got worse and worse on the goal eg processes like slavery emerged- and ultimately the world was designed around a handful of big empires and often only the most powerful men in those empires. 4 amazing human-tech systems were invented to start massive use by 1960 borlaug agriculture and related solutions every poorest village (2/3people still had no access to electricity) could action learn person to person- deming engineering whose goal was zero defects by helping workers humanize machines- this could even allowed thousands of small suppliers to be best at one part in machines assembled from all those parts) – although americans invented these solution asia most needed them and joyfully became world class at them- up to 2 billion people were helped to end poverty through sharing this knowhow- unlike consuming up things actionable knowhow multiplies value in use when it links through every community that needs it the other two technologies space and media and satellite telecoms, and digital analytic power looked promising- by 1965 alumni of moore promised to multiply 100 fold efficiency of these core tech each decade to 2030- that would be a trillion tmes moore than was needed to land on the moon in 1960s. you might think this tech could improve race to end poverty- and initially it did but by 1990 it was designed around the long term goal of making 10 men richer than 40% poorest- these men also got involved in complex vested interests so that the vast majority of politicians in brussels and dc backed the big get bigger - often they used fake media to hide what they were doing to climate and other stuff that a world trebling in population size d\from 1945 to 2030 also needed to map. so the good and bad news is we the people need to reapply all techs where they are only serving rich men and politicians od every party who have taken us to the brink of ending our species- these are the most exciting times to be alive - we the 3 generations children parents grandparents have until 2030 to design new system orbits gravitated around goal 1 and navigating the un's other 17 goals do you want to help/ 8 cities we spend most time helping students exchange sustainability solutions 2018-2019 BR0 Beijing Hangzhou: BR6 Geneva, Luxembourg, BR2 Dhaka, Delhi, BR1 Tokyo, Seoul

Map with Belt Road Imagineers :where do you want to partner in sustaining world

Our search for top 50 World Record Jobs Creators begins with E1 Xi Jinping - World's Number 1 Job Creator - Peoples Global2.0 

Girls world maps begin at B01 Bangladesh economical miracle of 15 million poorest village mothers grasssroots networking -good news reporting with and and


online library of norman macrae--


correspondence welcomed on 50 year curriculum of Entrepreneurial Revolution and net generation as most productive time to be alive -

MA1 AliBaba TaoBao

Ma 2 Ali Financial

Ma10.1 DT and ODPS

health catalogue; energy catalogue

Keynes: 2025now - jobs Creating Gen


how poorest women in world build

A01 BRAC health system,

A02 BRAC education system,

A03 BRAC banking system

K01 Twin Health System - Haiti& Boston

K02 Twin YouthWorldBanking: Haiti& Bkash (BRAC)

K03 Twin Open Society : Budapest-Rome - Economists and Peace Champions

A04 Africa & Asia's 5 Billion Peoples eleraning satellite Yazmi

A05 Triplet Open Apps Media Labs of Ethiopia and MIT and Ma-Lee (worldwide China)

Job creation case Y01 Foundation of Grameen Bank- good news in association with
Ma 10,2 grameen inteldt

Ma 10.3 IHUB/Usha Kenya DT

Ma 10.4 Kenya nanocredit

Ma 10.5 MIT top ten mobile app labs of open tech

Ma 10.6 berners lee www

KMAS1 Kimchoices KMAS1.1 Ki-Moon KMAS1.2 Sun F Yang Lan

W4E1 telecentres for girls jobs

W4E2 womens nanocredit










MEDIALABNegropronte > Yazmi


AFM00 Samara and AfricaStar and Yazmi
AFM10 IHUB/Ushahidi
AFM11 MIT Media Lab Africa
AFM12 MIT D-lab and Abdul Latif with Toyota
AFM121 Polak last mile multinationals africa –eg green energy and clean water distrib
AFM13 Ibrahim Foundation
AFM14 Africa24tv
TB1 Free University and Jobs Schools
TB11 Open Learning Campus Africa
AFM15 Young Africa Society –world bank ypa milennials’ goals 2.1
AFM2 Jamii Bora –end slums youth banking and partner labs
TB20 Primary financial literacy curriculum – eg Afaatoun out of Orphanages
AFM21 Bridges primary schools
TB21 Love of self- empowerment curriculum – eg Maharishi (TB1)
TB22 Coding curricula from primary up
AFM31 Kiva Africa
AFM32 Acumen
AFM33 BRAC African Girl Jobs-creating banking
AFM34 Eagri-Africa
AFM35 African health millennials www –and PIH Rwanda, Free Nursing College Africa
AFM36 Mara Foundation
AFM5 Nanocredit
AFM6 USADBC - diaspora association benchmarking african food security value chains
AFM61 –diaspora multi-country celebrations eg AfricaTip (AgeTip)
AFM612 Makerfaireafrica
BOM1 berners lee
BOM2 mit every students an entrepreneur
BOM21 MIT100k
BOM3 mit media lab -open source wizard entrepreneurs and new commons
BOM30 Negroponte $100 Laptop
BOM31 Joi Ito
BOM32 reclaim our learning
BOM4 MIT open education movement
BOM5 Legatum
BO51 Legatum millennials and fans
BOM52 networks of cashless banking technolgists
BOM53 innovations journal
BOM6 partners in health/brigham womens hospital
BOM61 value chain networks club inspired by pih and world bank millenials
BOM62 ypchronic
BOM64 Haiti training hospital - connector of neraly free nursing college
BOSF1 Kiva and puddle
BOSF2 Khan Academy
BOSF3 Coursera segment interested in Open Learning Campus

communications and community banking links series 1 and 2

Out of The Economist since 1972 Macrae's viewpoint Entrepreneurial Revolution argues that the net generation can make tremendous human progress if and only if educators, economists and all who make the biggest resource integrate youth job creating into the way their worldwide purpose and impact is valued join in ... 43rd Entrepreneurial Revolution Youth Networks Celebration..

job creation survey

discuss valuation video

Norman Macrae Foundation


Wash DC tel 1 301 881 1655




For how many of The Economist's first 175 years was it the most effective mediator of sustainability exponentials of humanity all over the planet


best million-youth moocs hosted by economists


discuss valuation video

hottest youth-spring question of our life and times-can online education end youth unemployment for ever ? yes but only if you help map how!

moocyunus launches youtube competition -what would purpose of youth's favorite free online university be?

join blog of moocyunus


 The Economist- when first seeing youth experiment with digital networks in 1972,

Season's most urgent collaboration debates:

next 100 million jobs nursing

42nd year of 7 wonders if thinkpad of The Economist's genre of Entrepreneurial Revoution

40 years of notes from archives of entrepreneurial revolution 1-7 a...


help catalogue top 100 microfranchises


help catalogue 100 short videos on right old muddle of anti-youth economists..

Dad (Norman Macrae) created the genre Entrepreneurial Revolution  to debate how to make the net generation the most productive and collaborative . We had first participated in computer assisted learning experiments in 1972. Welcome to more than 40 years of linking pro-youth economics networks- debating can the internet be the smartest media our species has ever collaborated around?

Foundation Norman Macrae- The Economist's Pro-Youth Economist

5801 Nicholson Lane Suite 404 Rockville MD 20852   tel 301 881 1655 email

Main Project webs including as lead open education partner of mandela elders and branson

2013 = 170th Year of The Economist being Founded to End Hunger

2010s = Worldwide Youth's most productive and collaborative decade

 1972: Norman Macrae starts up Entrepreneurial Revolution debates in The Economist. Will we the peoples be in time to change 20th C largest system designs and make 2010s worldwide youth's most productive time? or will we go global in a way that ends sustainability of ever more villages/communities? Drayton was inspired by this genre to coin social entrepreneur in 1978 ,,continue the futures debate here

world favorite moocs-40th annual top 10 league table

  • 1) e-ME
  • 2) 8 week tour of grameen curriculum and uniting human race to poverty museums
  • 3) 8 week tour of brac curriculum and mapping microeducation summit for post 2015 milennium goals

send votes to , Macrae Foundation

  • 4) 8 week tour of africa's free university and entrepreneurial slums
  • 5 what to do now for green energy to save the world in time
  • 6 nurses as 21st world's favorite information grassroots networkers and most economical cheerleaders more



  • 7 how food security as a mising curricululum of middle schools can co-create more jobs than any nation can dream of
  • 8 pro-youth economics and public servants
  • 9 celebrating china as number 1 creditor nation
  • 10 questions worldwide youth are asking about what was true last decade but false this decade because that's what living in the most innovative era means

archives at The Economist


Number 1 in Economics for Youth

The unacknowledged giantcelebrate unacknowledged giant

dannyboyle chrispatten butler-sloss marianowak tomhunter MYunusgeorgesoros bernerslee michael palin

Timeless ER from The Economist's Unacknowledged Giant (aka dad Norman Macrae) A  b  c ;;1997 a;;; 1983 a ;;;1976 a b;;; 1972 a ;;; 1962 a 1956 a - correspndence with optimistic rationalists always welcome -


from please help in 2 ways -nomination of collaboration 100; testify to world's largest public broadcasters such as BBCthat this survey needs their mediation now

Intercapital searches for replicable youth eonomic franchise



10 9 8 7 6 5 4 3 2 1 0

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London-Glasgow Nordica: S D N
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Brazil Joburg



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