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Nationaløkonomisk Tidsskrift, Bind 114 (1976) 1

Norman Macrae:

I think I can best contribute to this conference by setting down a number of outrageous short propositions, which more learned participants can then disagree with at some length.

I am going to do an awful thing as a happy economist (there are some) at a joint conference of the Danish Economic Association and the Danish Foreign Policy Institute. I am going to say that most of the economic problems in front of us are very easy, and that it is doubtful if even economic advisers to present major governments can for very long go on making a mess of them - although foreign policy experts, such as Henry Kissinger, do a lot to help us try. And I am going to forecast that foreign policy problems are going to grow more difficult, for reasons familiar to each of the three regions which we have been asked to think about at this conference.

At the end of this paper I will set down two propositions about the oil exporting countries, which have moved from being very poor to being briefly very rich, but some of whom will probably soon move back to being poor, because they are likely

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to be ruined by their monoculture of what 
will become unwanted oil. 

In the middle of my paper I will set down two propositions about the poor countries, the desperate two-thirds of mankind who should always be in the centre of all human thoughts.

But at the beginning of my paper I hope you will forgive me for setting down nine propositions about the rich or OECD countries.

The main reason why economic problems are easy in OECD is that, at a time when everybody is saying that economic growth is going permanently to slow down, there is a strong probability that economic growth is instead going to accelerate. The main reason why foreign policy problems may be going to become more difficult is that we are probably coming to the end of the American century of 1876-1976, just as a hundred years ago we were coming to the end of the British century of 1776-1876. Which leads to:

Proposition number one. Through some sophisticated fluke, the two empires who through very temporary dynamism led the two successive centuries of material advance - the British in 1776-1876 and the American in 1876-1976 - handled the task of world leadership rather surprisingly well. Most of the right sides eventually won most of the big hot and especially cold wars. This has been particularly true of these last dangerous 30 years of the American century. I always infuriate my children by saying how much more hopeful things look in 1976 than they did in 1946 when I was their age. We still barely recognise the progress we have made and the escapes we have achieved. In 1946 the average age of death of an Indian was in the late 20s; now it is in the mid-sos. In 1946 real gross world product was one-quarter of what it is now. In 1946 the political situation was that the principal arbitrating power in the free world had just plopped into the hands of two small and unknown men - Truman and Atlee - by outrageous historical mistake. 1946 was also the year in which one of my contrymen was, as an act of idealism, giving the secret of the nuclear bomb to a mad Russian dictator, whose qualifications for thus holding in his hands the power to destroy the planet were not comfortingly advertised by the fact that he was soon to want to condemn his doctors to death for not making him feel better on the increasingly frequent occasions when he went to bed mad roaring drunk. I am sometimes accused of being too optimistic in what I write. I think that anybody who has been a journalist in the past 30 years has really been living through those 30 years in a state of evaporating nervous breakdown. Now we come to one reason why it may not continue to evaporate.

Proposition number two. The Americans in 1976 are now showing the same symptomsof a drift from economic dynamism as the British did at the end of their century in 1876. We britons are experts at describing a drift from economic dynamism because we have spent 100 years observing it at close quarters. There were two early signs of Britishdecay by the 1870s. First, the upper class just about then began to regard businessas something rather vulgar and to look upon new factories as things that were ecologicallyunfair to their pheasants and wild ducks. That is exactly the mood of America's

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ca's- and, alas, Scandinavia's - intellectualupper class now. Secondly, after about the 1870s a progressive person in British public life no longer meant a person who believed in progress, no longer a person who was eager to rout down to the roots of every way of doing things so as to cut and graft whereever an improvement in production or effectiveness or competitiveness or individual liberty could be secured. A progressive personbegan to mean a chap who did not like progress and change very much, but who was most decently eager to pass on in welfarebenefits a larger part of the growth in national income which his own anti growth attitudes now made it more difficult to attain.That is exactly the change that has happened in America in these years just before 1976. Most of their new senators and congressmen seem to me to belong to the Fabian society of about 1903. All their publicwomen are Mrs-Pankhurst-suffragettes. One can most easily envisage them in bicyclingbloomers.

Proposition number three. World leadership is therefore likely to pass into new hands quite early in the century 1976-2076. If one had been guessing in the 1870s who would take over world leadership from the British, one would have guessed Bismarck's Prussia and been quite wrong. If one is guessing in the 1970s who will take over from the Americans I would guess Japan and probably be quite wrong.

Proposition number four. During this new century 1976-2076 the world will face some extraordinary opportunities and also some bizarre dangers. The opportunities will probably include an ability to put material living standards in the 21st century more or less whereever men want them. The history of economic growth is that, after man stopped being a mainly migratory animal in about 8,000 BC, real gross world product per head stood practically still for 10,000 years down to about 1776. Then it exploded. Real incomes have increased in each of the 20 decades since 1776 (even the 19305) because of an increase in every decade in man's control over energy and matter. To this has been added, in the last two decades, a breakthrough in the processing of information and a nascent breakthrough in the distribution of information (ie, computers, telecommunications by satellite, the beginnings of packaged and computerised learning programmes, maybe even at last a start towards understanding of the learning process itself). It seems to me rather likely that this will make the potentiality for economic growth accelerate, not slow down.

Proposition number five. Ecologists say that the main barriers in the way of further growth will be a shortage of (i) energy, (2) food, (3) raw materials, plus (4) high birth rates and (5) high pollution These seem to me to be the five least likely barriers to growth in the next 20 years. Energy, food and raw materials are each things in high elasticity of supply, each things whose productionis now in a state of exploding technologicalinnovation, yet each things in which the present selling price to advanced countriesis above even present day marginal cost of production. The same broad considerationsapply to birth control devices and to anti-pollution techniques - ie, advancing technology and subsidised oversupply. If we do run into temporary shortages of supply,

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it is much more likely to be in things in which we do not allow a market mechanism to operate properly, such as water and nonacademiceducation.

Proposition number six. We do, however, face a major problem in business organisation. In the rich one-fifth of the world during the dying manufacturing age we have built up big hierarchical business corporations, in which executives sit arranging what each man below him will do with his hands, down to the man turning a screw on the assembly line. Now in the post-manufacturing age we have great hierarchical corporations in which executives sit trying to arrange what the man below him will do with his imagination. This doesn't work, and can't work. New forms of business organisation will have to be found, probably making big corporations into confederations of entrepreneurs. The firms and countries that will go bust in these circumstances are those which try to replace hierarchical corporations by even more ossified forms of hierarchical corporations: say, by deciding that you mustn't have a boss trying to arrange what free men do with their imaginations, but can have a trade union committee doing so instead.

Proposition number seven. The bizarre dangers in the century ahead will include, first, the biophysical. The present orthodox way of creating a human being - namely by copulation between two individuals giving no thought to what the product will be - may quite soon change. Sex is already 99-99 % f°r fun, and technology is bound to home in on the pre-planned twice in a lifetime occasion when it will be for reproduction. duction.Our children will probably progressively be able to order their babies with the shape and strength and level of intelligence that they choose as well as alter existing human beings so as to insert artificial intelligence, retime brains, change personality, modify moods, control behaviour, enjoy artificial pleasure by stimulating the pleasure centres of the brain. And lots of even more honied things like that. The pace and sophistication with which some of these things are not done will hang on the world's leading nations whom other peoples will most wish to emulate or will most fear to fall behind.

Proposition number eight. One termonuclear explosion can now release more explosive power than was released by all of the explosions of all the TNT in all the wars of history. And a thermonuclear bomb is soon going to be almost portable. Quite small groups of fanatics and terrorists and individual criminals will therefore soon have the capability of destroying the planet. We have not made the beginning of an advance towards thinking what we will do as that power of blackmail escalates.

Proposition number nine. Just as the centuryfrom 1776 to 1876 was based on the transport revolution of the railways and on steam power, just as the century of 1876 to 1976 was based on the transport revolution of the automobile and on manufacturers' assembly lines, so the third century of 1976-2076is to be based on the third and by far biggest transport revolution - that of telecommunications - allied to knowledge processing. This is likely to change the whole pattern of our lives, because it probably

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means that an increasing number of us will no longer have to live near the places of our work. We will be able to live in Tahiti if we want to and be able to telecommute daily to our London or New York or Copenhagenoffice in order to have continuous contact with the computers and colleagues with whom we work. Sociologically, this makes it quite possible that the age of urbanisationis about to end and the problems of the re-ruralisation about to begin.

So much for the rich one-fifth of the world. Now for the poorest two-thirds of what will become the nuclear trigger-minders' profession. We British left behind in the power structures of those countries ex- Sandhurst cadets and ex-London-School-of- Economics-socialists; those are the two least suitable types for ruling anything in this last quarter of the twentieth century; they are now fighting civil wars against each other across all the parts of the map that were once painted an imperial red. So we economists had better look for ways of correcting these mistakes that experts in Foreign Policy have made.

Proposition number ten. The best mechanism would be something like this. At present nearly all big industrial countries look forward to what their gnps may be a year ahead, and most often pump any desirable extra spending power initially into the hands of the poorer countries (extra SDRs created so they can expand their imports?). Their use of this would then mop up unwanted unemployment in the world's rich north.

The objective should be to raise ever more countries to the sort of income level where their governments will be composed of people who think of themselves and their political opponents as heading slowly towards comfortable retirement, instead of racing to get their brothers-in-law to the firing squad first. Probably the best definition of the sort of government that will not start nuclear fighting is: any government where the decision-makers assume that they personally will end their lives in the local equivalent of Southern California, a dacha autside Moscow, or the House of Lords. This seems usual at gnps per head over about $ 1,000 a year.

Proposition number eleven. The worst mechanism will be one much favoured by meetings of economists and foreign policy experts: namely conferences on international stability that pass motions in favour of repealing the laws of supply and demand. All these attempts at creating buffer stocks are helping to lock poor countries into products that are going to be unprofitable. We are repeating the same error as we commited 25 years ago.

Proposition number twelve. As we have one group of poor countries that are temporarilyrich, do let us try to find during this breathing space a mechanism for movingwestern technology down to them in the right places. I do not myself think that multinationalcorporations are going to prove the right mechanism: they make goods bought by the richer 40 % of people in these countries,and are running into all sorts of organisationaldifficulties. But it will be wonderfulif we can use this period to establish mechanisms for performance contracts: to bring a dynamic to food production by sayingthat high profits can be received by any new sort of corporation that can raise nutritionstandards

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tionstandardsin Algeria by starting green revolutions there, increase literacy and health standards in Nigeria by computer-assisted education or health care delivery etc.

Proposition number thirteen. You will have gathered that I do not think the age of high oil prices will last long. There are many thousand possible ways of releasing energy from storage in matter. They range from petty ways, like 25 BTUs per pound of matter by letting a pound of elastic bands untwist; through fairly petty way, like 20,000 BTUs by burning a pound of petrol; through more sophisticated ways like 250 m BTUs from the fission of the U-235 isotope in one pound of natural uranium; up to 260 thousand billion BTUs from the fusion to helium of a pound of hydrogen. Note that this last system, in which the waters of the oceans could serve as a limitless reservoir of fuel, would be over 10,000,000,000 times more effective per pound of matter than burning a pound of the Arabs' oil.

The trend since 1776 has been for new technology to drive on in sudden bursts towards the cleaner power sources nearer the top of the range. The present "energy crisis" - ie, the raising to a 100 times its marginal cost of the asking-price for the inconvenient mineral slime that is temporarily considered the most transportable energy source - must make the next burst a bit faster. The likely speed of the coming glut in oil might best be gauged by the speed with which other sources were displaced when oil became cost-effective (oh, those poor interwar coalminers and horses), by the range of known future alternatives (unprecedented, including fusion, solar geothermal, ocean-gradient, renewable cellulose-intoclean-alcohol, a lot of others).

That has provided an unlucky 13 of outrageous propositions. Briefly (1)(1) that the world has done marvellously well in 1776— 1976; (2) that the Americans are in danger of becoming undynamic Fabians; (3) that world leadership will pass to somebody else, with the favourite being Japan: (4) that economic growth will accelerate in the next 25 years, just as most people are expecting it to slow down; (5) that there will probably be especial gluts of energy, food, raw materials, environmental controls and too few births, (6) that businesses need to become confederations of entrepreneurs; (7) that there are big dangers that biophysics might alter the nature of man; (8) that there are even bigger dangers that small groups of lunatics might blow the world up; (9) that telecommunications are going to provide the third great transport revolution, and that we will all telecommute; (10) that we need to switch macroeconomics from planning gnp to planning gwp; (11) that buffer stock schemes are bound to be unsuccessful attempts to repeal the laws of supply and demand; (12) that we need to create performance contracts for new sorts of profitmaking multinational service corporations to be paid profitably if they increase (eg) nutrition standards in Ruanda-Burundi; (13) that oil prices will crash.

I think I can probably be of most use at the conference if I do not make a long speech, but throw myself open to answering questions and receiving assaults from the majority of participants who will probably disagree with most of those propositions.

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ENTREPRENEURIAL REVOLUTION NETWORK BENCHMARKS 2025now : Remembering Norman Macrae

unaiwho.docx version 6/6/22 hunt for 100 helping guterres most with UN2.0

EconomistDiary.com Friends20.com & EntrepreneurialRevolution.city select 2022's greatest moments for citizens/youth of NY & HK & Utellus

Prep for UN Sept 22 summit education no longer fit for human beings/sustainability

JOIN SEARCH FOR UNDER 30s MOST MASSIVE COLLABS FOR HUMAN SUSTAINABILITY - 3/21/22 HAPPY 50th Birthday TO WORLD'S MOST SUSTAINABLE ECONOMY- ASIAN WOMEN SUPERVILLAGE

Since gaining my MA statistics Cambridge DAMTP 1973 (Corpus Christi College) my special sibject has been community building networks- these are the 6 most exciting collaboration opportunities my life has been privileged to map - the first two evolved as grassroots person to person networks before 1996 in tropical Asian places where village women had no access to electricity grids nor phones- then came mobile and solar entrepreneurial revolutions!! 

COLLAB platforms of livesmatter communities to mediate public and private -poorest village mothers empowering end of poverty    5.1 5.2 5.3 5.4 5.5  5.6


4 livelihood edu for all 

4.1  4.2  4.3  4.4  4.5 4.6


3 last mile health services  3.1 3,2  3.3  3.4   3.5   3.6


last mile nutrition  2.1   2.2   2.3   2.4  2.5  2,6


banking for all workers  1.1  1.2  1.3   1.4   1.5   1.6


NEWS FROM LIBRARY NORMAN MACRAE -latest publication 2021 translation into japanese biography of von neumann:

Below: neat German catalogue (about half of dad's signed works) but expensive  -interesting to see how Germans selected the parts  they like over time: eg omitted 1962 Consider Japan The Economist 

feel free to ask if free versions are available 

The coming entrepreneurial revolution : a survey Macrae, Norman - In: The economist 261 (1976), pp. 41-65 cited 105 

Macrae, Norman - In: IPA review / Institute of PublicAffairs 25 (1971) 3, pp. 67-72  
 Macrae, Norman - The Economist 257 (1975), pp. 1-44 
6 The future of international business Macrae, Norman - In: Transnational corporations and world order : readings …, (pp. 373-385). 1979 >
Future U.S. growth and leadership assessed from abroad Macrae, Norman - In: Prospects for growth : changing expectations for the future, (pp. 127-140). 1977 Check Google Scholar | 
9Entrepreneurial Revolution - next capitalism: in hi-tech left=right=center; The Economist 1976
Macrae, Norman -In: European community (1978), pp. 3-6
  Macrae, Norman - In: Kapitalismus heute, (pp. 191-204). 1974
23a 

. we scots are less than 4/1000 of the worlds and 3/4 are Diaspora - immigrants in others countries. Since 2008 I have been celebrating Bangladesh Women Empowerment solutions wth NY graduates. Now I want to host love each others events in new york starting this week with hong kong-contact me if we can celebrate anoither countries winm-wins with new yorkers

mapping OTHER ECONOMIES:

50 SMALLEST ISLAND NATIONS

TWO Macroeconomies FROM SIXTH OF PEOPLE WHO ARE WHITE & war-prone

ADemocratic

Russian

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From 60%+ people =Asian Supercity (60TH YEAR OF ECONOMIST REPORTING - SEE CONSIDER JAPAN1962)

Far South - eg African, Latin Am, Australasia

Earth's other economies : Arctic, Antarctic, Dessert, Rainforest

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In addition to how the 5 primary sdgs1-5 are gravitated we see 6 transformation factors as most critical to sustainability of 2020-2025-2030

Xfactors to 2030 Xclimate XAI Xinfra Xyouth Wwomen Xpoor chris.macrae@yahoo.co.uk (scot currently  in washington DC)- in 1984 i co-authored 2025 report with dad norman.

Asia Rising Surveys

Entrepreneurial Revolution -would endgame of one 40-year generations of applying Industrial Revolution 3,4 lead to sustainability of extinction

1972's Next 40 Years ;1976's Coming Entrepreneurial Revolution; 12 week leaders debate 1982's We're All Intrapreneurial Now

The Economist had been founded   in 1843" marking one of 6 exponential timeframes "Future Histores"

IN ASSOCIATION WITH ADAMSMITH.app :

we offer worldwide mapping view points from

1 2 now to 2025-30

and these viewpoints:

40 years ago -early 1980s when we first framed 2025 report;

from 1960s when 100 times more tech per decade was due to compound industrial revolutions 3,4 

1945 birth of UN

1843 when the economist was founded

1760s - adam smithian 2 views : last of pre-engineering era; first 16 years of engineering ra including america's declaration of independence- in essence this meant that to 1914 continental scaling of engineeriing would be separate new world <.old world

conomistwomen.com

IF we 8 billion earthlings of the 2020s are to celebrate collaboration escapes from extinction, the knowhow of the billion asian poorest women networks will be invaluable -

in mathematically connected ways so will the stories of diaspora scots and the greatest mathematicians ever home schooled -central european jewish teens who emigrated eg Neumann , Einstein ... to USA 2nd quarter of the 20th century; it is on such diversity that entrepreneurial revolution diaries have been shaped 

EconomistPOOR.com : Dad was born in the USSR in 1923 - his dad served in British Embassies. Dad's curiosity enjoyed the opposite of a standard examined education. From 11+ Norman observed results of domination of humans by mad white men - Stalin from being in British Embassy in Moscow to 1936; Hitler in Embassy of last Adriatic port used by Jews to escape Hitler. Then dad spent his last days as a teen in allied bomber command navigating airplanes stationed at modernday Myanmar. Surviving thanks to the Americas dad was in Keynes last class where he was taught that only a handful of system designers control what futures are possible. EconomistScotland.com AbedMooc.com

To help mediate such, question every world eventwith optimistic rationalism, my father's 2000 articles at The Economist interpret all sorts of future spins. After his 15th year he was permitted one signed survey a year. In the mid 1950s he had met John Von Neumann whom he become biographer to , and was the only journalist at Messina's's birth of EU. == If you only have time for one download this one page tour of COLLABorations composed by Fazle Abed and networked by billion poorest village women offers clues to sustainability from the ground up like no white ruler has ever felt or morally audited. by London Scot James Wilson. Could Queen Victoria change empire fro slavemaking to commonwealth? Some say Victoria liked the challenge James set her, others that she gave him a poison pill assignment. Thus James arrived in Calcutta 1860 with the Queens permission to charter a bank by and for Indian people. Within 9 months he died of diarrhea. 75 years later Calcutta was where the Young Fazle Abed grew up - his family accounted for some of the biggest traders. Only to be partitioned back at age 11 to his family's home region in the far north east of what had been British Raj India but was now to be ruled by Pakistan for 25 years. Age 18 Abed made the trek to Glasgow University to study naval engineering.

new york

1943 marked centenary autobio of The Economist and my teenage dad Norman prepping to be navigator allied bomber command Burma Campaign -thanks to US dad survived, finished in last class of Keynes. before starting 5 decades at The Economist; after 15 years he was allowed to sign one survey a year starting in 1962 with the scoop that Japan (Korea S, Taiwan soon hk singapore) had found development mp0de;s for all Asian to rise. Rural Keynes could end village poverty & starvation; supercity win-win trades could celebrate Neumanns gift of 100 times more tech per decade (see macrae bio of von neumann)

Since 1960 the legacy of von neumann means ever decade multiplies 100 times more micro-technology- an unprecedented time for better or worse of all earthdwellers; 2025 timelined and mapped innovation exponentials - education, health, go green etc - (opportunities threats) to celebrating sustainability generation by 2025; dad parted from earth 2010; since then 2 journals by adam smith scholars out of Glasgow where engines began in 1760- Social Business; New Economics have invited academic worlds and young graduates to question where the human race is going - after 30 business trips to wealthier parts of Asia, through 2010s I have mainly sherpa's young journalist to Bangladesh - we are filing 50 years of cases on women empowerment at these web sites AbedMOOC.com FazleAbed.com EconomistPoor.com EconomistUN.com WorldRecordjobs.com Economistwomen.com Economistyouth.com EconomistDiary.com UNsummitfuture.com - in my view how a billion asian women linked together to end extreme poverty across continental asia is the greatest and happiest miracle anyone can take notes on - please note the rest of this column does not reflect my current maps of how or where the younger half of the world need to linkin to be the first sdg generation......its more like an old scrap book

 how do humans design futures?-in the 2020s decade of the sdgs – this question has never had more urgency. to be or not to be/ – ref to lessons of deming or keynes, or glasgow university alumni smith and 200 years of hi-trust economics mapmaking later fazle abed - we now know how-a man made system is defined by one goal uniting generations- a system multiplies connected peoples work and demands either accelerating progress to its goal or collapsing - sir fazle abed died dec 2020 - so who are his most active scholars climate adaptability where cop26 november will be a great chance to renuite with 260 years of adam smith and james watts purposes t end poverty-specifically we interpret sdg 1 as meaning next girl or boy born has fair chance at free happy an productive life as we seek to make any community a child is born into a thriving space to grow up between discover of new worlds in 1500 and 1945 systems got worse and worse on the goal eg processes like slavery emerged- and ultimately the world was designed around a handful of big empires and often only the most powerful men in those empires. 4 amazing human-tech systems were invented to start massive use by 1960 borlaug agriculture and related solutions every poorest village (2/3people still had no access to electricity) could action learn person to person- deming engineering whose goal was zero defects by helping workers humanize machines- this could even allowed thousands of small suppliers to be best at one part in machines assembled from all those parts) – although americans invented these solution asia most needed them and joyfully became world class at them- up to 2 billion people were helped to end poverty through sharing this knowhow- unlike consuming up things actionable knowhow multiplies value in use when it links through every community that needs it the other two technologies space and media and satellite telecoms, and digital analytic power looked promising- by 1965 alumni of moore promised to multiply 100 fold efficiency of these core tech each decade to 2030- that would be a trillion tmes moore than was needed to land on the moon in 1960s. you might think this tech could improve race to end poverty- and initially it did but by 1990 it was designed around the long term goal of making 10 men richer than 40% poorest- these men also got involved in complex vested interests so that the vast majority of politicians in brussels and dc backed the big get bigger - often they used fake media to hide what they were doing to climate and other stuff that a world trebling in population size d\ - we the 3 generations children parents grandparents have until 2030 to design new system orbits gravitated around goal 1 and navigating the un's other 17 goals do you want to help/ 8 cities we spend most time helping students exchange sustainability solutions 2018-2019 BR0 Beijing Hangzhou: 

Girls world maps begin at B01 good news reporting with fazleabed.com  valuetrue.com and womenuni.com

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online library of norman macrae--

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MA1 AliBaba TaoBao

Ma 2 Ali Financial

Ma10.1 DT and ODPS

health catalogue; energy catalogue

Keynes: 2025now - jobs Creating Gen

.

how poorest women in world build

A01 BRAC health system,

A02 BRAC education system,

A03 BRAC banking system

K01 Twin Health System - Haiti& Boston

Past events EconomistDiary.com

include 15th annual spring collaboration cafe new york - 2022 was withsister city hong kong designers of metaverse for beeings.app

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