The Economist timeline of Death of Advertising-Led Nations, and Birth of Creative Lab partnership with Global Villages in Desperately seeking hi-trust community solutions

[chris macrae]

DEATH OF Ad-Led Nations, Birth of hi-trust global village labs partnering innovation and life-critical service challenges

This was the conclusion drawn by the late 1980s- from 15 years of research at The Economist led by my father "genre: Entrepreneuroal Revolution" from first experiments of youth dgital learning networks in 1972

 

1989 World Class Brands formed as pioneer network of journalists for humanity and media experts who wanted to help youth make 2010s their most productive, sustainable and collaborative time www.wholeplanet.tv  www.worldclassbrands.tv  Value chains would need to be transformed so that productive contributions of co-workers are responsible valued in their source communities. Poverty is often the trap of not having access to your own markets - see yahoo group needsmarketing   1990 Many articles started to be written on which (richer) nations would co-brand sustainable futures and which would destroy their next generation's productive opportunities1993/4 The Economist published death of brand manager and death of brand   1993-4 The Economist Intelligence Unit publishes my book "Brand Chartering Handbook- how brand organisations learn living scripts with friends of World Class Brands. We  offer a practical curriculum  how leadership purpose can be mediated in a world where one education media lead smart and collaborative apps around all the greatest social challenges that disconnected humans could not do more than dream of.   Big ad agencies start forming Creative Labs beginning with Leo Burnett and subsequently the world's largest end 20th century ad agency. However the temptation to greenwash partnerships with expensive advertising campoigns proved too tempting so the hunt was on  for global village labs grounded in poorest villagers valuation of whether a solution was one they could co-produce. 1999 I guest edit triple issue of journal of marketing managementwith papers on uneconomic costs that ad age is spiraling   Unfortunately by 2000, Global Accountants and Global Ad agencies had partnered in valuing brands and then al flows of hi-trust goodwill networks in ways that bolsterd their top-down monopoly not in pro-youth ways that open up collaboration from the village up. Soon all global professions and consultancies way of extracting the most profit were ruling how globalization was designed - the 2000 report by brookings and Georgetown law scool UNSEEN WEALTH clarified that compound risks would buuble up unseen and collapse markets - not what happened to dotcoms, utility networks like Enron and WorldCom, Andersen as slightly the most value destroying of the BIg 5 accountants, the facilitaion of peace, banking and you name it.         2006-2009 Parts of Western Europe start awarding Yunus and Fazle Abed youth world's greatest awards : 006 Norway Nobel Yunus 009 Queen Elizabeth:  Sir Fazle Abed 010 Scotland Celebrates Interdependence weekend with yunus July 4 and convenes birthday wish parties for his 7th decade including Free Nursing College and 2 Journals of Social Business 008 The Economist's pro-youth economist makes consider bangladesh his last mini survey Youth Capitalism invites you to co-edit 4 yunus diaries 2007-2015 by city,  lead partner,   global grameen youth network opportunities, and Asia Remembarnce parties are celebrated : The Economist Boardroom By South Africa -the first country survey to celebrate Entrepreurual Revolution 1968, and the country that pioneered George Sors Philanthrpic side By the Japanese Embassy in Dhaka 2012-2013  East Europe joins in : Abed Open Society award Budapest 2012 Yunus Polish's Youth's greatest entrepreneurial connector at Warsaw Nobel Summit regionnaloy orchestrated by Walesa and Gorbachev Out of Oxford Skoll 2013 makes Yunus a special global citizen award and Yunus gives a keynote on how Khan Academy can help millions of Youth MOOCYunus

..please tell us if your capital will have mediated a youth futures dialogue by fall 2013 - here is an example of current checklist being mediated by DC YOuthCapitalsm networks with a view to helping Atanta's 25000 youth job creators search  ... . How Can a Capital Collaboratively Change World  by Spending One Day A Year Investing in 25000 Youth ? Celebrating connectors of Job-Creating Entrepreneurial and Khan-Academy Literate Youth Movements (with millions more joining in virtually)   Atlanta 501 Foundation - Yunus Creative Labs Inc USA - will be launched 22 November 2013 by Ted Turner of UN Foundation, President Jimmy Carter and Muhmmad Yunus. Its first core 2 year project will address this question. Volunteers are needed to identify youth networks particularly those that linkin end to end value chains- eg in developing world social business diaspora networks, in USA Yunus is already connected with over 100 HBUC's through 13 years of entrepreneur competitions hosted by the family entrusted to administer the 501 Foundation out of Atlanta   Emerging Checklist of activities for Atlanta fall 2015 Most collaborative youth entrepreneur competition ever staged Compose your own 9 minute khan academy training modules - breakng news oct 30 http://eca.state.gov/programs-initiatives/mooc-camp  No matter where they’re from, the young people that I meet with share the same basic aspirations. They want an education. They want opportunity.” - Secretary of State, John F. Kerry - See more at: http://eca.state.gov/programs-initiatives/mooc-camp#sthash.t7f0IxKP... Youth wiki of post 2015 goals Social business student clubs become as prevalent as microcredit clubs Translate action networks of various nobel laureates ( eg Walesa, Gorbachev, Mandela, Yunus ) to demonstrate that each and youth capitalism are sustained through the same massive creative and transformation movements Search out top 100 microfranchsie models that can be openly replicated across world's poorest vilages in ways that configure value chain around thise commun ties. Postcard examples of breakthrough change models to key practice areas such as health's free nursing college, banking for the poor cashless banking systems, end to end diaspora models as integral to bottom-up value chain transformation of twin world-trades and partnersing trust through global villages Ilabs Linking in the greatest youth open technologists and ensure that the 10 greatest pro-youth educators work is being fully documented by youth - eg 5 top educators on norman macrae's list are in 70s and 80s Kickstart Chinese-US-worldwide  Youth Futures Network

And finaly 2013-2015 USA joins in the freedom of speech war to prevent the internet being taken over by tv ads

501 FOUNDATION YUNUS CREATIVE LABS INC USA - 2013

 

Yunus, Turner, Carter propose Yunus Creative Labs Inc 501 Foundation- 22  Nov 2013 - a 2 year project assembling 25000 youyth reunion 2015 where youth linki to end to end value chain modles through lab partnerships in vilages where mothers can specify world's grearest challenges and value whether proposed communal solutions are being mobilized in empowering ways

 

Also 013 by Capital

DC JIM KIM YOUTH SUMMIT WORLD BANK _ STATE DEPARTMENT MOOC CAMP

Warsaw Nobel Laureate Sumit

New York first social good summit to be transformed into a MOOC

[chris macrae]

1972 First 40 year future history of economics, governments, corporations and charities revalsno 20th th large separate system can sustain future through 2010s - checklist of things to doi prevent colape of global finacialy system started. Note the last 3 pages of Keynes General Theiry explain that youth's greatest risk is elderly macroeconomists because increasingly their systems design what futures are possible

 

1976 First survey of Entreprenurial Revoloution as a worldwide curriculum. NOrman macrae had actually coined Entrepreneurial Revolution in some early national leadership surveys in hos series that began in 1962 with consider Japan- by 1975 proposed Asia Paccific Colaboration century with desperate need to value China as the greatest collaboration system humnanity had ever valued

 

1984 book mapping next 3 billion jobs- bottom-up and openly mediated ost-industrail revolution abundance if smat networked media coule replac dumbing down tv ads, and green abundance could transform communities befoire drowing in carbon-celebrating maasive hunts for microfranchiseswith worldwide youth will be a critical transformation process as will uniting human race around the greatest collaboration goals any millennium has ever advanced

[chris macrae]

Notes from Unseen Wealth Dialogues - Brookings book published 2000; EU Intangibles Crises Researc PRISM 2001-2004

 

This conversation space is for discussing neighbouring links to

THE EXCELLENT EUROPEAN UNION REPORT ON INTANGIBLES

http://groups.yahoo.com/group/brandreform/files/intangible_economy_...

 

extracts:

"We are competing in a 21st  century economy. Our institutions are still working

under frameworks and mindsets that derive from the 19th century. This imbalance is

growing by the day, and needs to be addressed quickly."…

The 21 st century business landscape is often characterised as 'old economy' plus the internet. As a

metaphor this has the appeal of simplicity, but is misleading. Today, the pursuit of competitive

advantage requires a radical shift of mindset away from our old-world business models and

practices. The clarity of 20 th century markets was based on a system of fixed boundaries, with one-to-

one trading relationships, linear value-chains and balance sheet accounting concepts. The

economy today operates without fixed boundaries, and this has far-reaching implications for

companies, financial markets, public institutions and regulators.

 

 

115. In our expert soundings, the growing disconnect between our established economic

concepts and business models and today's rapidly-changing economic reality was readily and

universally acknowledged. At a personal level, interest is invariably high, but the professional

appetite and commitment of policy makers to embrace change were found to be disappointingly

low. In this respect, the responses most often encountered were:

a) Apathy, lack of interest.

b) Active resistance to change.

c) White papers and communications that embrace the rhetoric, but fail to address what is

really needed to implement change.

116. If the recommendations set out in this report are not to be implemented, we would

strongly prefer it to be as a result of the second response. In other words, we would prefer a

conscious decision to remain locked in to a 19 th century institutional mindset, not least because

this would constitute a conscious decision to opt out of the global competitiveness race. We

would be disappointed with response a), especially if it reflected a lack of clear communication

on our part and thus an inability to wake readers from their apathy. But what we fear most is

response (c) - adoption of the rhetoric, but no real action. This is the easy option (hence our fear

it might prevail), but it is dangerous because it gives the illusion of action without addressing

the substance of the problem.

 

please email general comments or nominate threads or comment on details within thread

 

more from the report:

para B7 The old model is also poorly suited to new areas of knowledge, where experimentation, prototyping
and vision come into play. The consensus was that this should not be left to the academics, who
were seen as too narrowly focused and unable to cope with the time pressures created by
shrinking business decision cycles. At a recent Stanford meeting "all the most creative ideas
came from industry, not academics". On several occasions the expert hearings highlighted the
contrast between the flexibility of multidisciplinary research institutes and the conventional
university ethos. In terms of future policy orientation, a key challenge for the EU research
community is how to encourage inter-disciplinary cultures and networks that foster an open
exchange of new ideas between academic institutions and companies at all levels.

 

A(6) The present statistical and accounting frameworks are in urgent need of updating. New
explanatory models and metrics are needed to enable us to understand the workings of the modern
economy, especially the intangible goods and 'content' sectors that are currently hidden from public
view. At the firm level, a new generation of analytical tools is needed to enable company boards,
shareholders and investors to judge management performance and differentiate good, bad and
delinquent corporate stewardship.

 

 

Thread 1 What other reports & task forces are comparable? ( please reply)

Baruch Lev “Intangibles – management, measurement, reporting” - see extracts at

http://www.amazon.com/exec/obidos/tg/stores/detail/-/books/08157009...

 

Margaret Blair & Steven Wallman “Unseen Wealth” – see extracts at

http://www.amazon.com/exec/obidos/tg/stores/detail/-/books/08157011...

 

The Intangibles Crisis Union (ICU)

launch charter draft

 

Karl Sveiby: The New Organizational Wealth

http://www.amazon.com/exec/obidos/tg/stores/detail/-/books/15767501...

http://www.sveiby.com.au/articles/EmergingStandard.html

SVEIBY: Average manager is mismanaging knowledge 
BECAUSE of unconscious mindset colored by values & common sense of industrial age
EXERCISE: choose any item in an organisation – contrast its Value Productivity meaning from industrial & knowledge age paradigms

references:      New Organisational Wealth by Sveiby p 27,28  ,    BC22

Sveiby’s answer for 17 value productivity items of organisation
ITEM	Valuation from industrial age paradigm	Valuation from knowledge age common sense
PEOPLE	Cost Generator	Revenue Generator
Primary form of revenues	Tangible (money)	Intangible (learning, R&D, new customers)
Effect of size	Economy of scale in production process	Economy of scope of networks
Customer relations	One way via markets	Interactive via personal networks
Manager’s power base	Relative level in organisation’s hierarchy	Relative level of knowledge
Main task of management	Supervising subordinates	Supporting colleagues
Information	Control instrument	Tool for communication, resource
Production	Physical labourers processing physical resources to create tangible products	Knowledge workers converting knowledge into intangible structures
Information flow	Via organizational hierarchy	Via collegial networks
Production bottlenecks	Financial capital & human skills	Time & knowledge
Manifestation of production	Tangible products (hardware)	Intangible structures (concepts & software)
Production Flow	Machine-driven, sequential	Idea-driven, chaotic
Knowledge	A tool or resource among others	The focus of the business
Purpose of learning	Application of new tools	Creation of new assets
Stock market values	Driven by tangible assets	Driven by intangible assets
Economy	Of diminishing returns	Of both increasing & diminishing returns
Power struggle	Physical labourers versus capitalists	Knowledge workers versus managers

 

Blind Company by Brand Value Exchange Thinktank Network : USA, UK, Netherlands, New Zealand, India -  your country

 

Thread 2 Where is world class research of intangibles being done right now? ( please reply)

(browse the author history of the network that’s researching Intangibles ABC)  & our intangibles reading list

 

Larry Rosenberg reminded me it’s worth watching Standards Institutes: eg Baldrige seems to be getting more and more intangible http://www.quality.nist.gov/Business_Criteria.htm

 

 

Personal Campaign Diaries:

Intangibles Measurement – The Cure to The 85%  Blind Company: understanding what the world would truly value it leading

Diary of Chris Macrae   January 2002 Talk to UK Marketing Society (link coming soon)   Interview with European Union (link coming soon)   February 2002 New York Interviews: EJ (coming soon)

Insert your Campaign Diary

Leads being investigated by BlindCompany co-authors Help us fill the links   EU report mentions data Support from McKinsey’s DC   Brookings task force leader Suggests watching MIT/Sloan & Arthur Andersen   Report of interest of PWC & Schultz at Northwestern

 

Thread 3 True understanding of intangibles is involved in all the biggest value creation plays made on a global scale. To get big companies to understand the SWOTs of this,

what heaven and hell tours (maximum 10 clicks in a row) can you help us package for CEOs

-----------------

 

 

General Comments ( please reply)

 

From Chris Macrae: At a first browse I was amazed that the EU’s language on how blind companies are becoming is almost as strong as that

we’re developing for our book provisionally titled: The 85% Blind Corporation – the maps intangibles workers need to see  4   5   storyboard

For example I highlighted following:

Economic and business measurement systems are tracking - with ever increasing efficiency – a smaller and smaller proportion of the real economy…

We are competing in a 21st century economy. Our institutions are still working under frameworks and mindsets that derive from the 19th century.

This imbalance is growing by the day, and needs to be addressed quickly."

 

Baruch Lev (2000) offers the following highly perceptive insight: "The traditional business model of an introverted, somewhat secretive enterprise,

 interacting with outsiders mainly through exchanges of property rights (sales, purchases, financial investments) is reasonably well accounted for by

 traditional, transaction-based accounting. Such an inward-oriented business model is rapidly giving way to an open, extroverted model, where

 important relationships with customers, suppliers and even competitors are not fully characterized  by property right exchanges".

 

 

Further Clues from Around the World (please contribute)

USA: The Baldrige quality process criteria are making great progress tow...

EURO

Rest of WORLD

 

 

Disastrous consequences of intangibles blindness from around the world (please contribute)

USA “fewer than half of today’s employees believe their companies deserv...

EURO UK: Investors in People report up to 60% of UK employees feel disen...

Rest of WORLD

 

 

World Authorities on Relationship Capital & Value Exchange

USA Tapscott: Bweb partnerships up ante of value exchange Seurat: an approach that neighbours Intangibles ABC above Verna Lee

UK John Kay : Britain’s leading economist makes strong use of value ex...

Anthony Brown, Cubosian Professional Services network

 

Authors who were among earliest to foresee economic challenges of intangibles/relationships/networking

USA Future of Success (Reich, 2000) Trust (Fukuyama) The Information Age (Castells, Trilogy 1996-1998) The Loyalty Effect 1996 Reichheld/Bain

EURO The R Factor (Schluter, Lee 1993) Foundations of Corporate Success (Kay, 1993) 2024 Report (Norman Macrae, 1984)

Rest of WORLD The New Organisational Wealth (Sveiby, 1997) Silent Sabotage by William Morin, 1995

 

[chris macrae]

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