thks 260 years adam smith, 60 fazle abed & soros, 20 fei-fei li -Economist pro-youth economist -bravo sir fazle abed & jack ma

January 2014 Events- University of District of Columbia and Conscious Capitalsm Dc host event inviting youth to connect 7pm 30th january

Who's animating 10 most active CC chapters across US capitals is at

More on Mackeys top strategy partners follows below



Outside of technology sectors, Mackey is arguably USA (Fortune 5000) most entrepreneurial CEO (rsvp with other nominations including the late great ray anderson who benchmarked howalmost any industry sector leaders could profitably develop a half-generation plan to zero carbon out of his carpet manufacturing company Interface)

Model Type ER1 - Corporation culturally dedicated service sector before IPO clarifying leadership would promote purpose through foundations- such as wholeplanet, wholekids, wholecities and citizen movements eg conscious capitalism


On left you can see John Mackey's blog that was personally written until end 2012

Please vote for most relevant top 10 readings to Mackey Curriculum of Capitalism Conscious of the future

What is Mackey's Leadership Relationship with ending poverty
mkicrocredit loans in 55 countries at

Conscious Capitalism. Home · About · Events · Community · Content · Donate · Sign In / Join. or Join now > · Back ... John Mackey What is the Purpose of... > ...


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pillar 1 purpose

pillar 2 win-win models

pillar 3 leadership (conscious, hi-trust)

pillar 4 culture (conscious, hi-trust, collaborative, sustainable , positively energised through service and goodwill human relationships)

related reference

Top 7 searches for 10 times more affordable : politicians, health, ...

Parallel Searches for Purpose

First 20 years of action research into purposes that values leaders...




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help us note any readings from these people where they most support the mackey curriculum

Directors of Conscious Capitalism, Inc.

Directors of Conscious Capitalism, Inc.

Phyllis Blees

R. Edward Freeman

Carrie Freeman-Parsons

Timothy Henry

Vidar Jorgensen

Jeff Klein

Roberta Lang

Steve Leveen

Doug Levy

Jack Lowe Jr.

John Mackey

Susan Niederhoffer

Doug Rauch

Laura Roberts

Cheryl Rosner

Shubhro Sen

Raj Sisodia

Rand Stagen

Root Causes of Poverty

View Bio of Philip Sansone, President and Executive Director 

Whole Planet Foundation, a Whole Foods Market non-profit, supports microlending in developing countries, in order to ignite thousands of small-scale entrepreneurs and to catalyze a grass roots transformation of communities through their own ingenuity and hard work. On this page you find books, articles, videos and links that I think are important tools for understanding what has been done in the past, often poorly, and what needs to be done now and in the future to eliminate global poverty by the end of this century. In my opinion, this goal is not only doable, but is almost infallible IF we in the West will let go of some of our centuries-old habits. These habits include the demeaning and condescending cultural and economic imperialism which seems to perpetually burden the poor. In light of world poverty, trade barriers, quotas, farm subsidies and the like, are unconscionable. We must let the developing world emerge from this poverty through an economic partnership with the developed world through free trade while encouraging and incentivizing them to free their economies and establish honest rule of law, including (at least somewhat) democratic, yet limited, government.

On this page, you will find resources that support this relatively straightforward solution to ending world poverty. The opinions and recommendations expressed here are my own and do not necessarily reflect those of Whole Planet Foundation or Whole Foods Market.

About Whole Planet Foundation's Microcredit Mission

  • Finds and partners with the world's leading microfinance organizations (MFIs), like Muhammad Yunus' Grameen Trust, that have a social mission to serve the needs of the poor
  • Has a team of 5 development professionals who live in and travel throughout the developing world performing monitoring and evaluation of our partners and their microcredit clients to ensure integrity and transparency

The mission of Whole Planet Foundation is to provide financial support to MFIs to alleviate poverty through expansion of microcredit services in communities that supply Whole Foods Market with product.  As a rule, the Foundation grants almost never fund an actual Whole Foods Market supplier/farmer, as these farmers, who are producing a high quality exportable product, are rarely among the poorest of the poor.  100% of the Foundation's overhead costs are covered by Whole Foods Market and thus 100% of donations goes to microlending programs effective at alleviating poverty.

Conscious Capitalism by John Mackey, Co-CEO of Whole Foods

For over 35 years, I have observed John expand his perspectives on many salient issues while he spearheaded Whole Foods Market from one store to the world's leading natural and organic grocery store with over 370 stores. We have both witnessed firsthand the tremendous good that capitalism can have on society. We have also noticed how "bad" capitalism, which almost always involves poor government, can do so much harm. It is this errant and crony capitalism that gives the black eye and what is usually represented in the media. John's evolving work on Conscious Capitalism aims to turn that perspective around.

Read More »

Conscious Capitalism: Liberating the Heroic Spirit of Business

Conscious Capitalism: Liberating the Heroic Spirit of Business by John Mackey & Rajendra Sisodia

John Mackey, Whole Foods Market’s co-founder and Co-CEO, along with Raj Sisodia, a business professor and co-founder of the Conscious Capitalism Institute, address the concepts of combining consciousness with capitalism.

Team Member Reviews:

Philip SansoneJoy StoddardSteve Wanta

Lauren EvansVictor QuirozMorgan Peretti,

Daniel Vidal 

Additional Reviews: 

The Conference Board: Ideas and Opinions for the World's Business L...

The Wall Street Journal

Root Causes of Poverty Indexes

The charts in the PDF below are compiled from several reputable sources that are noted at the end of each chart. The charts indicate that poverty elimination is more easily accomplished if three things are present in a country:
  • A free or mostly free economy
  • A democratic, honest government including judiciary
  • Relative ease of doing business 

Root Causes of Poverty Indexes  

Read More »

Recommended Reading List

open all

Whole Planet Team Member Book Reviews (Latest)

Recommended Reading List

FAQs About Interest Rates, Credit Abuse and World Poverty

1. What about the poor living idyllic lives on peaceful small farms? And protecting them from a consumer mentality & big businesses & those who surely would abuse them?

• Living at the poverty level is very dangerous, precarious, and not at all idyllic. Suicides among the poor, although not generally studied, are believed to be quite common, perhaps with rates much higher than in the wealthy countries.

• Chronic childhood malnutrition is very common and reduces a child’s IQ by an average of 20%. (Per the noted Peruvian economist – not the Spanish explorer - Hernando de Soto).

• Almost uncountable parasites and diseases such as malaria, dengue, Rotavirus, and seemingly countless others kill millions of poor every year. Disease which we don't have to worry about and for the most part conquered years ago.

• Life expectancy can easily be half of ours.

• Suicides have always been high among the poor. Before microcredit, there were moneylenders – loan sharks. Many so-called “microfinance” lenders today are just loan sharks in new clothes that use brutal techniques to collect delinquent loans.

There are many causes for suicides among the poor, just like with the wealthy, such as:

1. Release from the burden of a dull, stifling life of hard labor.

2. Escape from the responsibility of supporting a large family created as a sort of social security for “old age” (sometime after 30) and to provide “free” labor for the family farm.

3. Escape from illness, including chronic depression and other mental illnesses where there is no money for medical care, or no medical care even if a little money could be found.

4. Old age itself is an additional burden on the poor family and is often accompanied by painful physical conditions from decades of working the farms. Suicide is what you do when medicine and hospice are not available.

Life on the "poverty factory", i.e. the subsistence and so-called "peaceful" farms, is gut wrenchingly difficult with 16+ hours of backbreaking days for both the very young and old is not uncommon during planting and harvest seasons.

• At the best of times, these farms breed little more than child labor, chronic malnutrition, over population, and ignorant illiterate people who will never be able to escape poverty. During the worst of times, they breed famine and even an early death.

• The farms get smaller with each new generation trying to farm the same plot of land. The rest flee to the city, but are ill prepared to do much except manual labor.

• These farms and farmers are some of the worst environmental stewards, destroying forests, over using chemicals and soil depletion among others.

• Suicides are not uncommon, as poor nutrition, high infant mortality, diseases, grueling work or not enough work, putrid living conditions all take a psychological toll.

Local moneylenders, government bureaucrats, and other local plutocrats abuse and steal from the poor who have no power or rights to stop them.

• Property rights are almost non-existent. De Soto’s studies show that wealth creation is almost impossible without some way of storing wealth in real assets.

• Judicial systems are corrupt and favor the landowners and wealthy.

• Police frequently brutalize the poor, especially with the urban slum dwellers.

• When governments ban microloans to the poor or heavily regulate interest rates this only deprives the poor access to capital that could help them live better lives and drives them into the hands of the local moneylenders who interest rates can run into the thousands.

Loan sharks use brutal techniques to collect on delinquent loans and confiscate meager property.

• These local moneylenders are often the same government bureaucrats who are outlawing the competition.

• Slum landlords in many cities are actually bureaucrats who build shanties and rent them out to the poor. Property rights and micro lending give the poor weapons to use against these corrupt bureaucrats who are often trying to kill any legislature that would impinge on their side businesses.

WPF refuses to work with government run MFIs (microfinance institutions), as we’ve found these are almost always poorly run, corrupt and generally inept.

Whole Planet Foundation works primarily with Grameen or Village type microloan organizations that do not require collateral or use legal coercive means to collect.

1. The Grameen or Village Method is fairly complicated but includes a gradual increase in credit as the borrower proves she can handle the debt.

2. The group (of usually 5) guarantees the first borrow whom they select to receive the groups first loan. Once that loan is being repaid successfully, a second member is selected and so forth.

3. Due diligence is done and education is given to make sure the borrower has not taken out other loans or will take out other loans.

4. Loans are kept small. The example of the Bangladeshi woman who had $250 in debt, which is almost 2 years income to a subsistence Bangladeshi farmer (urban manual labor pays $17 a month) could never happen in a Grameen style MFI that is run correctly

5. We do an enormous amount of local due diligence and site visitations before agreeing to fund a particular MFI. We now have permanent Regional Director stationed in Latin America (Costa Rica), Africa (Senegal) and Asia (Hanoi).

Multinational businesses are now seeing that there is a lot of business that can be done with the poorest-of-the-poor by packaging and pricing their products specifically for the poor.

• These quality products are no more expensive than the traditional poor quality products the poor have been buying.

• These new products often generate much needed jobs at this level, the so-called “bottom of the pyramid”.

• The poor have the right to not only access to capital but quality products that will make their lives a little nicer, easier and dignified.

• Yet many anti-business groups oppose big business from providing services to the poor.

Becoming part of the world community, the "consumer mentality" community will bring prosperity and a happier and heathier life to the world's poorest.

• It is estimated that by the end of this century the average "poorest of the poor" person at the very least will be living at the level of an average person in Portugal today and very easily could be living at the level of an average lower middleclass American. In essence, world poverty as we know it will have been eradicated.

2. Does it work?

• In one word, YES, microcredit can help relieve poverty, but it is not a silver bullet. A poor women and her family do not escape poverty after receiving a single loan. Challenges continue but microcredit provides a tool and access to capital in order to change her and her family’s lives.

• Whole Planet Foundation believes in the power of the poor and is committed to supporting new, more, and better opportunities to alleviating poverty.

The claim that after decades of microlending in Bangladesh there is no evidence that poverty has been reduced is a comment we’ve heard often.

• Bangladesh’s population now stands at over 160,000,000, or more than half what we have in the US and they are all crammed into a space about the size of Ohio.

• Obvious poverty hasn’t been reduced due to the huge population growth; population growth is a result of extreme poverty.

o Still, millions of lives have been improved although the need is still huge and demand for capital enormous.

o Nevertheless, even in Bangladesh the growth of the population is now about half what it was in the 1970’s.

o This follows the worldwide trend that as a population gets wealthier, the rate decreases.

• This seems to contradict the report, which states that according to “standard” measurements poverty hasn’t improved.

o We’ve never seen any measurements standards that are even remotely close to being universal. Indeed, we believe that each community would have to have its own standards to measure against.

• It is undeniable that when a woman consistently takes out and repays microloans successfully, as millions in Bangladesh and elsewhere have done, her family income will improve.

o Perhaps not above the so-called poverty level of, say, $4-5 a day, but many easily double the $1 or less a day income to $2 or more.

o This increased income is generally spent on the wellbeing of the family, providing better nutrition, education, housing and medical care for children and, thus, giving these children the real opportunity to escape poverty.

o We like to say that escaping poverty is generational.

3. Is Whole Planet Foundation funding microcredit in India?

• Yes, Whole Planet Foundation partners with Professor Muhammad Yunus and Grameen Trust in the state of Kerala which is not affected by the issues in Andhra Pradesh, India. The criticisms, like collection methods and interest rates of the Andhra Pradesh State Government are key factors that the Whole Planet Foundation programs team has looked at with all of our partners.

• The recent suicides in India are very unfortunate circumstances. Indeed these are not Whole Planet Foundation-supported borrowers as we partner only with global MFIs that share our philosophy and allow us absolute transparency into their practices and accounting for us to independently evaluate and monitor in order to guarantee that our borrowers are treated fairly and with respect.

• A well run MFI takes great pain to make sure borrowers are not borrowing from multiple sources and that their credit load is manageable. However, as one can imagine, where money is involved, the unscrupulous abound. Our advice would be to ignore the sensationalist press reports always looking for the provocative.

4. Who sets the interest rate and how is it determined? Are interest rates to the poor usurious?

• Whole Planet Foundation does not set interest rates. Interest Rates charged by Whole Planet Foundation microfinance partners in the field are impacted by a number of factors and vary by country. We work with MFIs that have agreed to keep the interest as low as possible while covering inflation, cost of capital, MFI overhead, and other associated health, savings, insurance, and education services (when these service are offered), and profit. Profits are retained at the lending center and used to further possibly larger loans.

• Sometimes they are very high by Western standards, but the highest rates inevitably come from moneylenders who traditionally are the only ones willing to lend to the poor. Risks can be substantial, but the poor are usually good credit risks.

So, why the high rate from moneylenders?

1. In short, lack of competition. The term “usury” is subjective. What appears usurious to the West is actually quite reasonable, all things considered, in the developing world.

2. Interest rate levels in a competitive free market place will follow three laws of “neoclassical” economics (per Mark Skousen’s excellent “The Making of Modern Economics”:

The Law of Imputation

• The Consumer Origin of Value; i.e. the consumer alone determines “productive activity” not the government or labor (as the Marxist asserted) or anyone else. The FINAL demand determines pricing.

Marginal Utility/Cost

• i.e. prices and costs are determined at the “margins”; by the benefit/cost to buyers and sellers. The poor borrower will determine if there is sufficient benefit she can derive from paying the cost of a loan.

Subjective Value is ENTIRELY dependent on the DESIRES of consumers and producers

• i.e. wages, rents, interest and profits are determined by the subjective valuations of the consumer and users. (The borrower isn’t going to pay the interest rate if it doesn’t have the value they think is necessary to justify the price.)

That’s theory and the reality is that interest rates charged by competent, socially conscious microfinance organizations (MFI) are sometimes very high, as well. Note: Even Grameen Trust, Grameen Method MFIs and other MFI’s APR interest rates can reach to 70% and beyond. Why? Several reasons: Interest rates are determined locally by five main factors. They are:

1. Rate of inflation in the country

• Double digit inflation is not uncommon in developing countries. Interest rates have to cover inflation.

2. The cost of capital (COC)

• The rate that the MFI must pay for capital; i.e. cash in the capital market (banks, etc) that they use to relend to poor borrowers. Hundreds of billions of dollars will be needed to fund the billions of potential poor borrowers.

• Cost of capital (COC) is often well into double digits 15-20% in developing countries. Interest rates now must cover inflation + cost of capital (COC usually does cover some of the inflation, but often not all.)

3. Cost of providing the loan

• MFI’s Overhead is very high due to the fact that the most successful operations usually visit borrowers 25-50 times a year at locations near the borrower’s homes and this takes an army of field loan officers, motorcycles and other support.

• Traditional banks can’t do this. Interest rates now must cover inflation + cost of capital + MFI overhead.

4. Additionally, some MFIs believe it is imperative that they extend other crucial services to the poor along with the loan. These can include:

• Health exams and other medical services such as family planning and reproductive or parenting education.

• Business advice and education/training

• Marketing advice and assistance for their crops or products

• Mandatory savings (often cited as necessary to escape poverty)

• Health and/or life insurance

5. Profit or for the non-profit “excess capital”. Either way, the MFI must end up the year in the black or face going out of business.

In conclusion, interest rates and fees must cover:

1) Inflation 2) Cost of Capital 3) MFI overhead 4) Other associated services, such as health, savings, insurance and education services 5) Profits or excess capital at year end.

• So, it is not only interest that is involved in the “interest rate” charged to borrowers. Still, these loans are appreciated and generally much cheaper than a moneylender, plus it delivers other valuable services and access that the poor borrower usually does not have access to.

• If the choice is having to pay higher than Western rates for interest or no access to capital, the choice is clear and unambiguous from the poor's point of view (if not the arm chair critic sitting in a comfortable living room or office thousands of miles away).

5. Why give credit to the poor?

• In communities void of jobs and based on the informal economy, credit is the first and often the only opportunity that the poor have to improve their family’s lives. Whole Planet Foundation focuses on supporting access to more opportunities in the form of microcredit with world-class organizations that deliver much more than a loan.

• Our partners provide a multitude of services from literacy workshops, to business training, to critical health services all which are not possible without first investing in the poor's own personal capacity with microcredit.

6. How often does Whole Planet Foundation monitor its partners?

• In order to assure the right partners with an appropriate methodology are selected, Whole Planet Foundation has a team of development professionals that live and travel throughout the developing world to conduct onsite due diligence and monitoring of our partners’ performance.

• This team conducts a site visit in order to select the microfinance partner and returns in person at least once during the grant period to monitor and evaluate, as well as conducting regular remote reviews.

7. What happens when a microcredit client cannot pay back a loan?

• On average over the last 30 years, this has been 2-3%. Practically every MFI has a different approach to the problem. However, generally, with our MFI partners the portfolios at risk (PAR) are quite low - less than 3% is the norm. Within the 3%, the bad loans are either paid by the group, set aside while a new business loan is taken or simply written off. We do not support any MFI that resorts to asset taking or other coercive measures to satisfy a debt.

• During our due diligence phase of selection a new MFI partner, WPF will review these as well as all policies of a potential WPF grant recipient to make sure their policies are acceptable. However, we are not in the MFI incubator or improvement business; i.e. our mission is to get business development funds into the hands of the very poor. We look for MFIs who have a proven track record for doing just that. We have staff to monitor and evaluate how well our grants funds are spent, but no staff for MFI training development.

8. At what rate is micro lending growing throughout the world and what is WPF's growth?

• has an extensive amount of information on MFIs. We can see Whole Planet Foundation historical data compared to yearly disbursement totals from about 1,900 MFIs worldwide. We can see that not only is Whole Planet Foundation in line with the market, but that MFIs on a global scale have experienced accelerated growth over the past 8 years.

• Latest Whole Planet Foundation metrics show phenomenal growth since our first country (Costa Rica) and loan in 2006. We now have authorized grants in excess of $10 million, in 29 countries to over 170,000 families with about 800,000 direct beneficiaries in these families.

• The other indirect beneficiaries from re-lending the loan money over and over to ever more borrowers along with the positive economic impact from all these new businesses to the communities is incalculable. Surely it must be in the millions of beneficiaries. As far as our future growth, Whole Planet Foundation will almost double the number of countries we are working in from 29 as of January 2011 to about 60 by the end of 2012.

9. I see that Whole Planet Foundation has projects in the U.S., which has a much higher per capita income than in most of the other countries where you support microfinance. How is it that we can consider someone poor in say, Omaha, Nebraska, when the av

• A good part of the answer lies in the concept of the economics termPurchasing Power Parity, which asks how much money would be needed to purchase the same goods and services in two countries, and uses that to calculate an implicit foreign exchange rate.

• PPP indicators are ratios that indicate how many currency units a particular quantity of goods and services costs in different countries. Since the same basket of goods has a different cost to people in different countries due to differences in their currencies’ purchasing power, at the extremes this condition causes people to be relatively ‘poor’, and others to be relatively ‘rich’. For a very educational, entertaining, and even useful application of the theory of PPP, please go to the following link regarding The Economist magazine’s Big Mac Index:

10. What have you learned from working with the WPF?

• One microcredit loan is almost never enough to help a poor family escape poverty. It will, however, along with subsequent business expansion loans, help individuals provide better nutrition, healthcare, housing, education, and schooling to their children, who will then be better prepared to escape poverty.

• Ending poverty is a generational endeavor. Sometimes, although not very often, an economic middle-class level can be attained by a first generation microloan recipient.

11. Where can I learn more about Whole Planet Foundation?
• Our website at and our 2011 video on WFMU at http://wfmu.wfm.pvt/media_players/view/31/
12. How can I get involved in Whole Planet Foundation?
• Visit our website, read Banker to the Poor by Muhammad Yunus and other books recommended on our website, participate in the Whole Foods Market Team Member Volunteer Program, donate via payroll deduction, and raise awareness of poverty alleviation to help the 3.8 billion people living on less than $2 a day.

whole cities foundation


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  • R. Edward Freeman

    Professor | Darden School, University of Virginia

    UVA Darden School of Business

    R. Edward Freeman joined the Darden Graduate School of Business Administration in 1987. Currently he is University Professor and Elis and Signe Olsson Professor of Business Administration; Senior Fellow of the Olsson Center for Applied Ethics; and, Academic Director of the Business Roundtable Institute for Corporate Ethics. Freeman is also Professor of Religious Studies and a Faculty Advisor to the University's Institute for Practical Ethics. He is also Adjunct Professor of Stakeholder Management at the Copenhagen Business School in Denmark and a Visiting Professor at Nyenrode Business School (Netherlands). He currently holds an honorary appointment as the Welling Professor at George Washington University and the Gourlay Professorship at University of Melbourne. Prior to coming to The Darden School Mr. Freeman taught at University of Minnesota, and The Wharton School, University of Pennsylvania. Mr. Freeman's latest book, Stakeholder Theory: The State of the Art was published by Cambridge University Press in 2010. Managing for Stakeholders was published in 2007 by Yale University Press. His co-authors are Jeffrey Harrison, Andrew Wicks, Bidhan Parmar, and Simone de Colle. He is the author or editor of over twenty volumes and one hundred articles in the areas of stakeholder management, business strategy and business ethics. Freeman is perhaps best known for his award winning book: Strategic Management: A Stakeholder Approach, published in 1984, where he traced the origins of the stakeholder idea to a number of others, and suggested that businesses build their strategy around their relationships with key stakeholders. That book was re-issued in 2010 by Cambridge University Press. He was the editor of the 15 volume Ruffin Series in Business Ethics published by Oxford University Press. He is the co-editor with S. Hart and D. Wheeler of the new series, Business, Society and Value Creation, published by Cambridge University Press, which currently contains six volumes. Mr. Freeman has a Ph.D. in Philosophy from Washington University, and a B.A. in Mathematics and Philosophy from Duke University. He was recently awarded an honorary doctorate in economics (DHC) from Comillas University in Madrid for his work on stakeholder theory and business ethics. He has received the 6th Annual Outstanding Teaching Award from the Wharton Advisory Board, a Top Ten Teachers Award from the Wharton MBA Program, and in 1986 was named Teacher of the Year at the Carlson School of Management, University of Minnesota. In 1991, 1998, 2002, 2004, 2007, and 2008 he was selected by the graduating class of the Darden School to be a Faculty Marshall. In 1993 he was chosen for the Outstanding Faculty Award by the Darden student body. In 2001 he was honored by the World Resources Institute and the Aspen Institute with a Pioneer Award for Lifetime Achievement. In 2005 he received the Outstanding Faculty Award from the Virginia State Council on Higher Education. Mr. Freeman is a lifelong student of philosophy, martial arts, and the blues.

  • John Mackey

    Co-Founder & Co-CEO | Whole Foods Market

    Whole Foods Market
    Whole Planet Foundation
    Whole Kids Foundation


    John Mackey, co-founder and co-CEO of Whole Foods Market, has taken the natural and organic grocer from a single store in Austin, Texas in 1978, to an $11.7 billion Fortune 300 company and a top U.S. supermarket with more than 347 stores and 73,000 Team Members in three countries. In 1981, Austin's worst flood in history almost bankrupted the original store, and community efforts to save it shaped Mackey's leadership philosophy to "do right by your stakeholders and they'll do right by you."


    While devoting his entire career to providing shoppers with high quality natural and organic foods, Mackey has also focused on building a more conscious way of doing business. He led the company through 19 acquisitions and took the company public in 1992. The company has the highest stock market valuation of any dedicated U.S. food retailer and plans to grow to 1,000 stores.


    For 15 consecutive years, FORTUNE magazine has included Whole Foods Market on its "100 Best Companies to Work For" list. The company was named "America's Healthiest Grocery Store" by Health Magazine, one of the nation's "Top 25 Green Energy Leaders" by Scientific American one of the "World's Most Ethical Companies" by the Ethisphere Institute.  FORTUNE magazine also named Whole Foods Market the Most Admired Food and Drug Store Company in the World in 2012.


    Mackey has been the visionary for many successful programs at the core of Whole Foods Market. He created the Whole Planet Foundation in 2005 to help end poverty in developing nations. The foundation has helped more than 200,000 poor entrepreneurs in 50 countries. Thanks to Mackey, Whole Foods Market was the first national grocer to set and implement standards for humane farm animal treatment for the meat products it sells. In 2007, he launched the Local Producer Loan Program to help local farmers and food producers expand their businesses and committed $10 million per year to help grow their businesses through low-interest loans.
    Most recently, Mackey has focused on returning to the company's roots around healthy eating and lifestyle choices. A staunch advocate of healthy eating education, he laid the foundation for health and wellness programs for team members and customers.


    In 2003, he was named Ernst & Young's Entrepreneur of the Year Overall Winner for the United States and Bon Appétit magazine's "Tastemaker of the Year". Vanity Fair called him "Best Provider" in its "Best of the Best in 2004," Institutional Investor magazine rated him second on its "Best CEOs in America" list in 2005, and Barron's put him on their "World's Best CEOs" list in 2006. In 2008, he received an honorary Doctorate from Bentley College. And, in 2011, MarketWatch called him CEO of the Year and FORTUNE magazine called him "Businessperson of the Year." In 2012, Esquire magazine named him one of the "Most Inspiring CEOs" and FORTUNE named him one of the "12 Greatest Entrepreneurs of Our Time."


    Out of his respect for equity among Team Members, Mackey implemented a salary cap for all executives. He cut his own salary to $1 annually in 2006, and forgoes stock options and bonuses. He continues to work for Whole Foods Market out of a passion to see the business realize the potential for deeper purpose, for the joy of leading a great company, and to answer the call to service he feels in his heart.

  • Shubhro Sen

    Director | Tata Management Training Center


    Shubhro Sen is a globally recognized expert on IT and business process outsourcing. He is the “father of Enterprise Outsourcing Management” [EOM], a stakeholder-centric approach to global sourcing strategy and service delivery. He created the Outsourcing Quotient (OQTM), a composite measure of outsourcing performance which, for the first time, includes explicit assessment of the impact of outsourcing on communities and other key local stakeholders in the calculation of the net enterprise benefits of such initiatives.


    Since 1987 Shubhro has been a co-founder and CEO of multiple businesses in the US and India and has led them to market success worldwide as well as successful exits. In 2003, he co-founded and became executive publisher of FSO, a publication and portal dedicated to financial services outsourcing, which today is a global leader in its sector. Shubhro received his PhD in Business Administration from the Haas School of Business, University of California, Berkeley, where he was both a Flood and a Shansby Fellow as well as the recipient of a research fellowship at the Federal Trade Commission. He received an MS in Finance from the University of Illinois, Urbana; an MA in International Relations from the School of International Studies, Nehru University, Delhi, and a BA [Honors] in Economics from Delhi University, where he was also recognized with the Rector’s prize for outstanding undergraduate achievement.

  • Laura Roberts

    CEO | Pantheon Enterprises, Inc.


    Co-founder and CEO of Pantheon Enterprises, Ms. Roberts is a leading force behind the company's business development and expansion plan. Since 1999 Ms. Roberts directed an extensive reorganization of the company to include: development of its executive management team; protection of its IP; automation of its manufacturing operations; and a clear definition of its marketing and distribution strategy. Additionally she secured the necessary financing to commercialize the chemical technologies throughout multiple worldwide distribution channels.

    A decade later, Pantheon Enterprises has expanded globally and realized tremendous success in several markets with award winning products. Dubbed "The Toxic Avenger" by Forbes Magazine, Roberts formed Pantheon Enterprises with a fierce commitment to shattering the myth that green technologies are less effective and more expensive. Its mission continues to be to develop and commercialize products that help customers to increase financial growth while at the same time sustain human health and safety, social responsibility and environmental efforts. Roberts’ efforts in driving the corporate mission and vision resulted in Pantheon Enterprises being recognized in 2012 and 2013 as one of Ethisphere’s World’s Most Ethical Companies.

    Roberts is a summa cum laude graduate of Northern Arizona University. Ms. Roberts is a member of the Phi Kappa Phi Honor Society and for two successive years enjoyed the distinction of being the University's highest ranking scholar. She is a graduate of the highly regarded business executive program at MIT Sloan School of Management. She is also a graduate of The Integral Leadership Program at the Stagen Institute.

    Ms. Roberts is currently a member of Young Presidents’ Organization, a global network of young chief executives with a rigorous selection and application process. She serves on the Advisory Committee for Northern Arizona University's NAUTeach Program - a program committed to increasing the number and quality of math and science teachers. She is a member of the Environmental Entrepreneurs (E2) organization. Roberts serves on the Leadership Council for Pachamama Alliance, an organization committed to sustainability and social justice. She currently holds board positions with CWS, an organization dedicated to disaster relief and refugee assistance, Beyond Benign, an organization dedicated to revolutionizing the way chemistry is taught to better prepare students and Conscious Capitalism, an organization focused on promoting higher purpose in business. Roberts has previously held Board positions with The Greater Phoenix Chamber of Commerce, The March of Dimes, the Arizona Business Leadership Group, and the Hospitality Industry Hall of Honors at the University of Houston.

  • Doug Rauch

    CEO, Conscious Capitalism, Inc. |Former President, Trader Joes

    Conscious Capitalism, Inc.
    Trader Joe's

    Doug spent 31 years with Trader Joe's Company, the last 14 years as President, helping grow the business from a small, nine-store chain in Southern California, to a nationally acclaimed retail success story with more than 340 stores in 30 states. He developed their prized buying philosophy, created their unique private label food program, and wrote and executed the Business Plan for expanding Trader Joe’s nationally. In 1996 he moved to Boston to successfully bring Trader Joe’s to the east. He received his Executive M.B.A. from the Peter Drucker School of Management, Claremont University, where he won several honorary awards including the Early Career Outstanding Entrepreneur Award from Peter Drucker. He retired from Trader Joe’s in 2008. Doug is CEO of Conscious Capitalism Inc.; a recent Senior Fellow in Harvard’s Advanced Leadership Initiative; Trustee at Olin College; Chairs the Board of Overseers at WBUR; and serves on the board of several for-profit and non-profit companies. Much of his time is currently spent working on an innovative non-profit solution to the issue of “food waste” and hunger/obesity by bringing high quality, nutritious food at affordable prices to the underserved in our inner cities.

  • Jack Lowe Jr.

    Board Chair | TDIndustries


    Jack joined TDIndustries in 1964, became the CEO and Board Chair in 1980, and in December 2004, retired as CEO.  TDIndustries is a national mechanical construction and facility service company, headquartered in Dallas, with offices in Austin, Ft. Worth, Houston, Phoenix, and San Antonio.

    Founded in 1946, TDIndustries has developed into one of America’s premier specialty contracting companies.  For sixteen consecutive years, the company has appeared in FORTUNE magazine’s list of the 100 best companies to work for in America.   Jack Lowe attributes the trust which underpins their success to the employee-owned company’s “servant leader” philosophy, in which all 1700 employees are Partners.   2012 revenue is about 375 million dollars.

    Jack graduated Magna Cum Laude from Rice University with a BA and BSEE degrees, and served two years in the U. S. Navy.  He and his wife, Mary, have six grown children and nine grandchildren.

  • Jeff Klein

    CEO/activator, author, producer & process facilitator | Working for Good

    Working for Good
    It's Just Good Business - Book
    It's Just Good Business - Radio
    The Practice of Working of Working for Good

    As CEO of Working for Good, Jeff Klein activates, produces and facilitates mission-based, Stakeholder Engagement Marketing™ campaigns and Conscious Culture development programs.

    Jeff is a trustee and member of the executive team of Conscious Capitalism, Inc. and producer of Conscious Capitalism events. He authored the award-winning book,Working for Good: Making a Difference While Making a Livingand hosts a weekly radio program called It's Just Good Business.

    Jeff serves as Executive Director of and producer of Being Human events. His new book, It's Just Good Business; The Emergence of Conscious Capitalism & the Practice of Working for Good is a concise introduction to the principles of Conscious Capitalism and practices for bringing the principles to life.

    He love surfing, Brazilian Jiu-Jitsu, ChiRunning and moving in general. He is an actively engaged father of a teenage daughter, and lives in San Rafael, Calif. For more information visit

DC joining 20 chapters of conscious capitalism with special interest in youth jobs summits; link to students networking 2nd annual competition of 20 colleges in DC regionprior co-sponsored event- launch of 24 month road to atlanta and 12 month road to Cape Town of youth and Nobel Laureates

Nov 15-19,2015, Atlanta - Greatest Celebration of Youth since Olympics

Reply to Discussion


how do humans design futures?-in the 2020s decade of the sdgs – this question has never had moore urgency. to be or not t be/ – ref to lessons of deming or keynes, or glasgow university alumni smith and 200 years of hi-trust economics mapmaking later fazle aded - we now know how-a man made system is defined by one goal uniting generations- a system multiplies connected peoples work and demands either accelerating progress to its goal or collapsing - sir fazle abed died dec 2020 - so who are his modt active scholars networks empowering youth with his knohow n- soros with jim kim paul farmer leon botstein and with particular contexts- girls village development and with ba-ki moon global climate adaptability where cop26 november will be a great chance to renuite with 260 years of adam smith and james watts purposes there is no point in connecting with system mentors unless you want to end poverty-specifically we interpret sdg 1 as meaning mext girl or boy born has fair chance at free happy an productive life as we seek to make any community a child is born into a thriving space to grow up between discover of new worlds in 1500 and 1945 systems got worse and worse on the goal eg processes like slavery emerged- and ultimately the world was designed around a handful of big empires and often only the most powerful men in those empires. 4 amazing human-tech systems were invented to start massive use by 1960 borlaug agriculture and related solutions every poorest village (2/3people still had no access to electricity) could action learn person to person- deming engineering whose goal was zero defects by helping workers humanize machines- this could even allowed thousands of small suppliers to be best at one part in machines assembled from all those parts) – although americans invented these solution asia most needed them and joyfully became world class at them- up to 2 billion people were helped to end poverty through sharing this knowhow- unlike consuming up things actionable knowhow multiplies value in use when it links through every community that needs it the other two technologies space and media and satellite telecoms, and digital analytic power looked promising- by 1965 alumni of moore promised to multiply 100 fold efficiency of these core tech each decade to 2030- that would be a trillion tmes moore than was needed to land on the moon in 1960s. you might think this tech could improve race to end poverty- and initially it did but by 1990 it was designed around the long term goal of making 10 men richer than 40% poorest- these men also got involved in complex vested interests so that the vast majority of politicians in brussels and dc backed the big get bigger - often they used fake media to hide what they were doing to climate and other stuff that a world trebling in population size d\from 1945 to 2030 also needed to map. so the good and bad news is we the people need to reapply all techs where they are only serving rich men and politicians od every party who have taken us to the brink of ending our species- these are the most exciting times to be alive - we the 3 generations children parents grandparents have until 2030 to design new system orbits gravitated around goal 1 and navigating the un's other 17 goals do you want to help/ 8 cities we spend most time helping students exchange sustainability solutions 2018-2019 BR0 Beijing Hangzhou: BR6 Geneva, Luxembourg, BR2 Dhaka, Delhi, BR1 Tokyo, Seoul

Map with Belt Road Imagineers :where do you want to partner in sustaining world

Our search for top 50 World Record Jobs Creators begins with E1 Xi Jinping - World's Number 1 Job Creator - Peoples Global2.0 

Girls world maps begin at B01 Bangladesh economical miracle of 15 million poorest village mothers grasssroots networking -good news reporting with and and


online library of norman macrae--


correspondence welcomed on 50 year curriculum of Entrepreneurial Revolution and net generation as most productive time to be alive -

MA1 AliBaba TaoBao

Ma 2 Ali Financial

Ma10.1 DT and ODPS

health catalogue; energy catalogue

Keynes: 2025now - jobs Creating Gen


how poorest women in world build

A01 BRAC health system,

A02 BRAC education system,

A03 BRAC banking system

K01 Twin Health System - Haiti& Boston

K02 Twin YouthWorldBanking: Haiti& Bkash (BRAC)

K03 Twin Open Society : Budapest-Rome - Economists and Peace Champions

A04 Africa & Asia's 5 Billion Peoples eleraning satellite Yazmi

A05 Triplet Open Apps Media Labs of Ethiopia and MIT and Ma-Lee (worldwide China)

Job creation case Y01 Foundation of Grameen Bank- good news in association with
Ma 10,2 grameen inteldt

Ma 10.3 IHUB/Usha Kenya DT

Ma 10.4 Kenya nanocredit

Ma 10.5 MIT top ten mobile app labs of open tech

Ma 10.6 berners lee www

KMAS1 Kimchoices KMAS1.1 Ki-Moon KMAS1.2 Sun F Yang Lan

W4E1 telecentres for girls jobs

W4E2 womens nanocredit










MEDIALABNegropronte > Yazmi


AFM00 Samara and AfricaStar and Yazmi
AFM10 IHUB/Ushahidi
AFM11 MIT Media Lab Africa
AFM12 MIT D-lab and Abdul Latif with Toyota
AFM121 Polak last mile multinationals africa –eg green energy and clean water distrib
AFM13 Ibrahim Foundation
AFM14 Africa24tv
TB1 Free University and Jobs Schools
TB11 Open Learning Campus Africa
AFM15 Young Africa Society –world bank ypa milennials’ goals 2.1
AFM2 Jamii Bora –end slums youth banking and partner labs
TB20 Primary financial literacy curriculum – eg Afaatoun out of Orphanages
AFM21 Bridges primary schools
TB21 Love of self- empowerment curriculum – eg Maharishi (TB1)
TB22 Coding curricula from primary up
AFM31 Kiva Africa
AFM32 Acumen
AFM33 BRAC African Girl Jobs-creating banking
AFM34 Eagri-Africa
AFM35 African health millennials www –and PIH Rwanda, Free Nursing College Africa
AFM36 Mara Foundation
AFM5 Nanocredit
AFM6 USADBC - diaspora association benchmarking african food security value chains
AFM61 –diaspora multi-country celebrations eg AfricaTip (AgeTip)
AFM612 Makerfaireafrica
BOM1 berners lee
BOM2 mit every students an entrepreneur
BOM21 MIT100k
BOM3 mit media lab -open source wizard entrepreneurs and new commons
BOM30 Negroponte $100 Laptop
BOM31 Joi Ito
BOM32 reclaim our learning
BOM4 MIT open education movement
BOM5 Legatum
BO51 Legatum millennials and fans
BOM52 networks of cashless banking technolgists
BOM53 innovations journal
BOM6 partners in health/brigham womens hospital
BOM61 value chain networks club inspired by pih and world bank millenials
BOM62 ypchronic
BOM64 Haiti training hospital - connector of neraly free nursing college
BOSF1 Kiva and puddle
BOSF2 Khan Academy
BOSF3 Coursera segment interested in Open Learning Campus

communications and community banking links series 1 and 2

Out of The Economist since 1972 Macrae's viewpoint Entrepreneurial Revolution argues that the net generation can make tremendous human progress if and only if educators, economists and all who make the biggest resource integrate youth job creating into the way their worldwide purpose and impact is valued join in ... 43rd Entrepreneurial Revolution Youth Networks Celebration..

job creation survey

discuss valuation video

Norman Macrae Foundation


Wash DC tel 1 301 881 1655




For how many of The Economist's first 175 years was it the most effective mediator of sustainability exponentials of humanity all over the planet


best million-youth moocs hosted by economists


discuss valuation video

hottest youth-spring question of our life and times-can online education end youth unemployment for ever ? yes but only if you help map how!

moocyunus launches youtube competition -what would purpose of youth's favorite free online university be?

join blog of moocyunus


 The Economist- when first seeing youth experiment with digital networks in 1972,

Season's most urgent collaboration debates:

next 100 million jobs nursing

42nd year of 7 wonders if thinkpad of The Economist's genre of Entrepreneurial Revoution

40 years of notes from archives of entrepreneurial revolution 1-7 a...


help catalogue top 100 microfranchises


help catalogue 100 short videos on right old muddle of anti-youth economists..

Dad (Norman Macrae) created the genre Entrepreneurial Revolution  to debate how to make the net generation the most productive and collaborative . We had first participated in computer assisted learning experiments in 1972. Welcome to more than 40 years of linking pro-youth economics networks- debating can the internet be the smartest media our species has ever collaborated around?

Foundation Norman Macrae- The Economist's Pro-Youth Economist

5801 Nicholson Lane Suite 404 Rockville MD 20852   tel 301 881 1655 email

Main Project webs including as lead open education partner of mandela elders and branson

2013 = 170th Year of The Economist being Founded to End Hunger

2010s = Worldwide Youth's most productive and collaborative decade

 1972: Norman Macrae starts up Entrepreneurial Revolution debates in The Economist. Will we the peoples be in time to change 20th C largest system designs and make 2010s worldwide youth's most productive time? or will we go global in a way that ends sustainability of ever more villages/communities? Drayton was inspired by this genre to coin social entrepreneur in 1978 ,,continue the futures debate here

world favorite moocs-40th annual top 10 league table

  • 1) e-ME
  • 2) 8 week tour of grameen curriculum and uniting human race to poverty museums
  • 3) 8 week tour of brac curriculum and mapping microeducation summit for post 2015 milennium goals

send votes to , Macrae Foundation

  • 4) 8 week tour of africa's free university and entrepreneurial slums
  • 5 what to do now for green energy to save the world in time
  • 6 nurses as 21st world's favorite information grassroots networkers and most economical cheerleaders more



  • 7 how food security as a mising curricululum of middle schools can co-create more jobs than any nation can dream of
  • 8 pro-youth economics and public servants
  • 9 celebrating china as number 1 creditor nation
  • 10 questions worldwide youth are asking about what was true last decade but false this decade because that's what living in the most innovative era means

archives at The Economist


Number 1 in Economics for Youth

The unacknowledged giantcelebrate unacknowledged giant

dannyboyle chrispatten butler-sloss marianowak tomhunter MYunusgeorgesoros bernerslee michael palin

Timeless ER from The Economist's Unacknowledged Giant (aka dad Norman Macrae) A  b  c ;;1997 a;;; 1983 a ;;;1976 a b;;; 1972 a ;;; 1962 a 1956 a - correspndence with optimistic rationalists always welcome -


from please help in 2 ways -nomination of collaboration 100; testify to world's largest public broadcasters such as BBCthat this survey needs their mediation now

Intercapital searches for replicable youth eonomic franchise



10 9 8 7 6 5 4 3 2 1 0

Brussels Poland
London-Glasgow Nordica: S D N
Spain .Kenya
Brazil Joburg



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