Norman Macrae Youth Foundation NMYF -net of The Economist's pro-youth economist
When America's love of storytelling takes over from reality-making, their capability to partner good around the world collapses. This much I was able to demonstrate in 1999 when I edited a triple issue of the journal of marketing management on brand reality. This connected 2 decades of market modeling teamwork out of MIT with early databases on what societies mist wanted to produce with other people who believed there must be ways to do good with media
When dad and I first saw youth experimenting with digital networks in 1972, we knew at the core of our beings that the internet would become an invisible war between those who wanted to map the smartest human and education media and those who wanted to make the internet an appendix of all the tv advertising age's waste, bossy command and control, devaluation of transparency and dumbing down especially of youth.
Father's video questions whether it was fate or nature that caused tv mass media to spin the 2 anti-youth monopolies :
extreme political short-termism -somewhat more important than BRIC is whether BBC2.1 (Brazil Britain China) can turn on Olympics being all entertainment cost and linkin what's missing which is free youth celebrations of sustainability heroes. Isnt it od that you can become an overnight sensation if you run the fastest or are better than anyone at hitting a ball through goalposts, but if you wish to give a way a life critical service franchise solution there is no freedom of speech for that? if yiu think this is odd please linkin round Muhammad Yunus daughter at www.singforhope.org -since 9/11 she's been spnding half her life helping youth hunt out celebrities in every field who want to help youth find reality's heroes
We have known since my father's 1984 handbook on the net generation's next 3 billion jobs that Freedom of speech 's greatest problem revolves round open sourcing 30000 microfranchises - solutions to life critical service empowerment in one community that could be virally replicated to other communities facing the sqme sustainability challenge
Its very weird -isn't it - that people should take the term social media as a seriously new phenomenon. I mean: what other media would peoples want?. All media is by definition a giving away of the commons - so how did we the peoples end up with lawmakers licensing away media to anti-social ends? In any event, 2010s is the right time -quite probably human sustainability's last time - to ask how is social media defined. I would choose the definition - gives freedom of voice to celebrating life critical service franchises when these are invented and wherever the inventor primarily wants to open source the solution
Please think long and hard of the consequences of defining social media any other way- if you wish to chat about this here I am email@example.com
|We Create What We Want.
We wanted to go to the moon, so we went there.
We achieve what we want to achieve.
We accept that poverty is part of human destiny. It’s not!
We believe we can create a poverty-free world.
We need to invent ways to change our perspective.
We can reconfigure our world if we can reconfigure our mindset. .
Social business will be a new kind of business, making a difference in the world.
Human beings are a wonderful creation embodied with limitless human qualities and capabilities.
Entrepreneurs are not one-dimensional human beings, dedicated to maximizing profit.
They are multi-dimensional: political, emotional, social, spiritual, environmental.
The desire to do great things for the world can be a powerful driving force
Young people dream about creating a perfect world of their own.
Social business will give them a challenge to make a difference by using their creative talent.
Let us join hands to unleash our energy and creativity.
Collectively, we can create a poverty-free world.”
Source : http://nobelprize.org/nobel_prizes/peace/laureates/2006/yunus-lecture-en.html ...
Coming from a family of statisticians whose life work has focused on communications. the mots heinous act a professional group can do is make up a number for something they don't know how to measure. Sadly most professions found themselves doing this in the race to go global. I was there in one of the Big 5b Global accountants as they discovered the gap between their tangible audit (what a compamy physically owned) and the rest of the value they couldn't measure as the post-industrial revolution made service then knowlhow networking worth more than the commodity physical product. One of the first let do evil numerology inventions was brand valuation. Accountants hired out how to calculi this toad gencies who immediately developed algorithms which went up the more ad money was spent on image-making, the more realty-mang purpose ws destroyed. (NO wonder the httest ceo benchmarking networks are to trying to reconnect with their scetors sustainability and pro-youthy purspoe- such as Joh mackey's conscious capitalism movement or until he died ra Anderson's Interface Sustainability movement.
Anyone who knows the difference between add and multiply can question how much evil bling numerology aloritms are spreadsheeting. Multipy is the operand of connectivity, addition is the iperand of seprbility and extrenalisation (passing on risk you know most about to some society who knows least about or whose government doesn't care)
WHY DOES THIS MATTER
Because we defined every opportunity for the net generation to be more productive and collaborative around win-win models depending on how multiplies value in use unlike things that get consumed up. Whether the industrial age's zero-sum think had to cause all the wars it did is something beyond my ken treport out. What I am hear to do is question why we don't peacefully free all our children arpound the win-win age of knowledge multiplying given that on the 2010s we have a million tiems more collaboration tech than when man raced to the moon in the 1960s. When DR Yunus speaks like this at his Nobel Laureate's exceptance speech- it is a wonderful story
But is there anyone states-side in all the sectors of doing good and advocacy concerned with mapping the links between the storyreloing and how to replicate the microfrmachises that can make even youth's most impossible hoistoricdereams future realities if we win-win model instead of audit zero-sums
Can the most dismal Aunty of them all be reborn
The BBC is known by many Brits as Aunty. The British people have invested more in this public media than any nation making the purpose of the BBC intriguing - what could the most social of Broadcasting Media do. Surely it would let itself be shouted down when it had evidence of there being no arms of mass destruction before George and Tony raced into war without a cultural clue in the world. But then you wouldn't be factoring in what an extreme crisis of confidence the BBC suffers from. To keep his entertainment licence in China the same Mr Murdoch who later linked in tabloid media, politicians and police into wire-tapping the mobile phone of a teenager killed by a pervert, promised to use all his power to oppose the BBC and the british people's right to celebrate the most social of mass broadcasting. Would even George Orwell have imagined how anti-social media, politicians and powerful "monopoly-to-rule" professionals have become
Which is the safer model in a hyper connected world and knowledhe linked economies
Simplest example to explain to global professions (if they are reconsidering Hippocratic Oath)
at the start of 2000s andersen made more and more money with the biggest corporates in the world Vc and reduced its value in society's eyes Vs to zero by serially cheating the numbers (in the belief the fines would be less than the profit it could extract)
however zero multiplying any number how ever much bigger you make it = zero - so andesrons assumption that goodwill adds was mathematically wrong
-where is this greatest maths mistake in the world continuing to be made in auditing goodwill today- any nation whose people (or media) cant answer this question is abusing its youth more than words can describe
Cases like the above were finding their home in a Brookings re[port called Unseen Wealth which modeled how 2000s would become the era of every multiplying unseen risk unless errors like the above were rectified by all professions simultaneously; in 2001 when the incoming Bust Adminstration saw this research it, they shredded it. So much for a free democracy being possible in the capital of Washington DC
Proposal Made to DR Yunus 2010
If Global Grameen Social Business Valuation Maping can become youth most trusted and collaborative network by benchmarking sustainability and encouraging public media to debate every sector's most job creating purpose, then the equity owned by 8 million village women can double annually for several years - say 4 bn$ 2009 then 8 then 16
however that depends on preventing conflicts with any source whose connections with you could zeroise you ; in other words the faster and bigger the goodwill impact you are spiraling around the world the more you will attract opposition from badwill or jealous net6works- so the more time you need to spend rehearsing risk scenarios head of time