help microeducate and microfranchise 3 billion jobs

Norman Macrae Youth Foundation NMYF -net of The Economist's pro-youth economist

DO NOW chartering sub process of Youth's World Class Brands

The World Banks's Jim Kim is asking the net generation to celebrate their defining social movement as twinning sister cities in job creation - who will be youth's most valued #2030now collaboration brand ? how will processes of I'd like youth to teach the woprld to sing in perfect harmony link together

20th C CASE

Robert Woodruff was Coca-Cola's great brand leader for much of the twentieth century. He had a special way with slogans. He focused the company's investment philosophy by declaring that managers must always ensure that Coca-Cola was "within arm's reach of desire". He foresaw this as a vital core competence in serving the impulsive, ie personally urgent, consumer need of refreshment that soft drinks cater to.

For Woodruff, advertising tag lines and slogans were more than mere consumer messages. They were deployed to turn his business visions for Coca-Cola into perceptions which became realities. Long before Coca-Cola was a truly international brand, Woodruff organised pride in the slogan that Coca-Cola was "the most friendly drink in the world". But the way Woodruff worked things, even greater leadership acts were to become embodied in an apparently more humble slogan "the pause that refreshes".

This advertising slogan was first used in the 1920s to put the brand into the diary of every American worker - whereas Europeans might have tea or coffee breaks, Woodruff institutionalised the idea that American workers should have Coca-Cola breaks. This national interpretation of Coca-Cola's meaning became so common that, just as Americans were preparing to enter World War 2, Woodruff lobbied the US War Office until the generals were persuaded that the essential meaning of Coca-Cola's slogan was a vital answer to "the extreme fatigues of battle". Coca-Cola thereby became the GIs mascot with the US War Office subsidising investments in Coca-Cola's manufacturing and distribution facilities to ensure the mission that wherever American GIs went, Coca-Cola would be there for them.  

Nearly 30 years later in trying to reconcile America;s image and future after the Vietnam war, the new seekers and Coke broadcast possibly the most popular ad Americans had ever seen - (the only other contender being Apple's 1984). So ended the economy of tv advertising - so began the start for pursposeful brand reality through which knowledge co-workers could serve ..

...

Extract

Brand Charterers - and all great instinctive teamworkers on branding processes - see a duty to make the future happen in their brands' presence by asking such questions as:

�What sorts of products/services will our brand have or need to represent to be valued as a leader in a few year's time?

�What do we need to "do now" to accelerate the future?

�Who will we really be competing against and who do we want as partners to make the most of our added value chain?

�What fundamental discontinuities and changes will we need to leverage?

�How does all of this translate into the messages we need to communicate now?

In best practice form, the process of branding is an organisational instrument for "editing the future" from a true perspective of leadership. It creates and communicates an organisation-wide will to sustain a focused combination of core competences in order to deliver unique value.

Try out a simple brainstorming exercise. What are the essential qualities of brand leadership which can unite all of a brand's audiences across its value exchange

 Simple things like:

�Focused direction of a leader - a brand organisation proud of where it has come from and where it is going to, but not arrogant in exaggerating its worth

�A company with an indomitable spirit in pursuit of achieving world records (quality/value) �An identity which is unforgettable and easy to relate to

�A totality which feels worthy of trust Add to this a second exercise. Imagine that you are a journalist interviewing a company's people in an attempt to evaluate its claims to be a world class brand. What organisational body language tells you whether brand leadership is real? Examples: �real "buzz" and pride amongst employees �consistently aligned motivation/vision is expressed by everyone you talk to �evidence that customer service trend measurements are as much apart of the operating culture as financial performance measures

... Built-in to the framework of Brand Chartering is a "living script" philosophy. By this we mean that persistent cross-checking of leadership purpose is a key organisational process for adding value. Two of the most important dimensions of brand leadership editing involve: �organisation-wide viewpoints �envisioning a spectrum of future time horizons - the "then" and the "now"

 

Views: 21

Attachments:

Reply to This

ENTREPRENEURIAL REVOLUTION NETWORK BENCHMARKS 2025now : Remembering Norman Macrae

health catalogue; energy catalogue

Keynes: 2025now - jobs Creating Gen

how poorest women in world build

A01 BRAC health system,

A02 BRAC education system,

A03 BRAC banking system

K01 Twin Health System - Haiti& Boston

K02 Twin YouthWorldBanking: Haiti& Bkash (BRAC)

K03 Twin Open Society : Budapest-Rome - Economists and Peace Champions

A04 Africa & Asia's 5 Billion Peoples eleraning satellite Yazmi

A05 Triplet Open Apps Media Labs of Ethiopia and MIT and Ma-Lee (worldwide China)

Job creation case Y01 Foundation of Grameen Bank- good news in association with grameen.tv

B01 Bangladesh economical miracle of 15 million poorest village mothers grasssroots networking -good news reporting with brac.tv and valuetrue.com and womenuni.com

.

online library of norman macrae--correspondence welcomed on 42 year curriculum of Entrepreneurial Revolution and net generation as most productive time to be alive - chris.macrae@yahoo.co.uk

MA1 AliBaba TaoBao

Ma 2 Ali Financial

Ma10.1 DT and ODPS
Ma 10,2 grameen inteldt

Ma 10.3 IHUB/Usha Kenya DT

Ma 10.4 Kenya nanocredit

Ma 10.5 MIT top ten mobile app labs of open tech

Ma 10.6 berners lee www

KMAS1 Kimchoices KMAS1.1 Ki-Moon KMAS1.2 Sun F Yang Lan

W4E1 telecentres for girls jobs

W4E2 womens nanocredit

KHANac

BRACAbed,

CEUSoros

,SABlecher

MITtbl

NOBATYunus

LUCKNOWGandhi

ChinaMa

NZDryden

MEDIALABNegropronte > Yazmi

COURSEraKoller >OLC

AFM00 Samara and AfricaStar and Yazmi
AFM10 IHUB/Ushahidi
AFM11 MIT Media Lab Africa
AFM12 MIT D-lab and Abdul Latif with Toyota
AFM121 Polak last mile multinationals africa –eg green energy and clean water distrib
AFM13 Ibrahim Foundation
AFM14 Africa24tv
TB1 Free University and Jobs Schools
TB11 Open Learning Campus Africa
AFM15 Young Africa Society –world bank ypa milennials’ goals 2.1
AFM2 Jamii Bora –end slums youth banking and partner labs
TB20 Primary financial literacy curriculum – eg Afaatoun out of Orphanages
AFM21 Bridges primary schools
TB21 Love of self- empowerment curriculum – eg Maharishi (TB1)
TB22 Coding curricula from primary up
AFM31 Kiva Africa
AFM32 Acumen
AFM33 BRAC African Girl Jobs-creating banking
AFM34 Eagri-Africa
AFM35 African health millennials www –and PIH Rwanda, Free Nursing College Africa
AFM36 Mara Foundation
AFM4 MPESA/Safari
AFM5 Nanocredit
AFM6 USADBC - diaspora association benchmarking african food security value chains
AFM61 –diaspora multi-country celebrations eg AfricaTip (AgeTip)
AFM611 NEPAD
AFM612 Makerfaireafrica
BOM1 berners lee
BOM2 mit every students an entrepreneur
BOM21 MIT100k
BOM3 mit media lab -open source wizard entrepreneurs and new commons
BOM30 Negroponte $100 Laptop
BOM31 Joi Ito
BOM32 reclaim our learning
BOM4 MIT open education movement
BIM41 OLA
BOM5 Legatum
BO51 Legatum millennials and fans
BOM52 networks of cashless banking technolgists
BOM53 innovations journal
BOM6 partners in health/brigham womens hospital
BOM61 value chain networks club inspired by pih and world bank millenials
BOM62 ypchronic
BOM63 GFH
BOM64 Haiti training hospital - connector of neraly free nursing college
BOSF1 Kiva and puddle
BOSF2 Khan Academy
BOSF3 Coursera segment interested in Open Learning Campus

communications and community banking links series 1 and 2

Out of The Economist since 1972 Macrae's viewpoint Entrepreneurial Revolution argues that the net generation can make tremendous human progress if and only if educators, economists and all who make the biggest resource integrate youth job creating into the way their worldwide purpose and impact is valued -chris.macrae@yahoo.co.uk join in ... 43rd Entrepreneurial Revolution Youth Networks Celebration..
 


job creation survey

discuss valuation video

Norman Macrae Foundation

e chris.macrae@yahoo.co.uk

Wash DC tel 1 301 881 1655

 

 

 

For how many of The Economist's first 175 years was it the most effective mediator of sustainability exponentials of humanity all over the planet

 

best million-youth moocs hosted by economists

-------------

discuss valuation video

hottest youth-spring question of our life and times-can online education end youth unemployment for ever ? yes but only if you help map how!

moocyunus launches youtube competition -what would purpose of youth's favorite free online university be?

join blog of moocyunus

 

 The Economist- when first seeing youth experiment with digital networks in 1972,

Season's most urgent collaboration debates:

next 100 million jobs nursing

42nd year of 7 wonders if thinkpad of The Economist's genre of Entrepreneurial Revoution

40 years of notes from archives of entrepreneurial revolution 1-7 a...

 

help catalogue top 100 microfranchises

 

help catalogue 100 short videos on right old muddle of anti-youth economists..

Dad (Norman Macrae) created the genre Entrepreneurial Revolution  to debate how to make the net generation the most productive and collaborative . We had first participated in computer assisted learning experiments in 1972. Welcome to more than 40 years of linking pro-youth economics networks- debating can the internet be the smartest media our species has ever collaborated around?

.

Foundation Norman Macrae- The Economist's Pro-Youth Economist

5801 Nicholson Lane Suite 404 Rockville MD 20852   tel 301 881 1655 email chris.macrae@yahoo.co.uk

Main Project webs wholeplanet.tv

microeducationsummit.com including yunusdiary.com bracnet.ning.com taddyblecher.com as lead open education partner of mandela elders and branson 

NormanMacrae.ning.com

2013 = 170th Year of The Economist being Founded to End Hunger

2010s = Worldwide Youth's most productive and collaborative decade

 1972: Norman Macrae starts up Entrepreneurial Revolution debates in The Economist. Will we the peoples be in time to change 20th C largest system designs and make 2010s worldwide youth's most productive time? or will we go global in a way that ends sustainability of ever more villages/communities? Drayton was inspired by this genre to coin social entrepreneur in 1978 ,,continue the futures debate here

world favorite moocs-40th annual top 10 league table

  • 1) e-ME
  • 2) 8 week tour of grameen curriculum and uniting human race to poverty museums
  • 3) 8 week tour of brac curriculum and mapping microeducation summit for post 2015 milennium goals

send votes to chris.macrae@yahoo.co.uk , Macrae Foundation

  • 4) 8 week tour of africa's free university and entrepreneurial slums
  • 5 what to do now for green energy to save the world in time
  • 6 nurses as 21st world's favorite information grassroots networkers and most economical cheerleaders more

 

 

  • 7 how food security as a mising curricululum of middle schools can co-create more jobs than any nation can dream of
  • 8 pro-youth economics and public servants
  • 9 celebrating china as number 1 creditor nation
  • 10 questions worldwide youth are asking about what was true last decade but false this decade because that's what living in the most innovative era means chris.macrae@yahoo.co.uk

archives at The Economist



 

Number 1 in Economics for Youth

The unacknowledged giantcelebrate unacknowledged giant

dannyboyle chrispatten butler-sloss marianowak tomhunter MYunusgeorgesoros bernerslee michael palin

Timeless ER from The Economist's Unacknowledged Giant (aka dad Norman Macrae) A  b  c ;;1997 a;;; 1983 a ;;;1976 a b;;; 1972 a ;;; 1962 a 1956 a - correspndence with optimistic rationalists always welcome - chris.macrae@yahoo.co.uk

 

from chris.macrae@yahoo.co.uk please help in 2 ways -nomination of collaboration 100; testify to world's largest public broadcasters such as BBCthat this survey needs their mediation now

Intercapital searches for replicable youth eonomic franchise

.Japan

Bangladesh

10 9 8 7 6 5 4 3 2 1 0

Atlanta.
Paris
Turkey.
Dhaka.
Austria
Boston
Brussels Poland
China
Switzerland
Princeton-Nashville
London-Glasgow Nordica: S D N
Canada
Austin
Spain .Kenya
Brazil Joburg
Oregon/CA
Germany
.S.Africa
.India

 

 

© 2017   Created by chris macrae.   Powered by

Report an Issue  |  Terms of Service