Norman Macrae Youth Foundation NMYF -net of The Economist's pro-youth economist
Two of the 3 authors of the original 1984 book on the net generation's greatest opportunities and threats met in paris last week and talked to as many yunus partners as we could - here are early ideas on books and leaflets needed tio get everyone webbing around the exciting 2010s the net generation could be mapping - just a start - what do you have to connect
Synopsis for a Book
The purpose of the book is to identify the principal problems underlying the unfolding economic and ecological catastrophes and identify potential long-term solutions. It will attempt to separate the latter from short-term “fixes” that might slow down the catastrophe briefly but might ultimately make it worse.
Introduction: The form of the evolving global catastrophe and the reasons for its development.
Part One: The Dimensions of the Problem
1. The Economic Crisis. An explanation of problems in world finance, including the recent crisis in the world banking system and the failure to introduce systems from preventing an imminent repetition. The problems of contemporary economic theory: the long-term problems produced by the exclusive pursuit of short-term profits; the tragedy of the commons; the ambiguous role of population increase; the organization of health care; the role of politics in economic organization.
2. The Ecological Crisis. An explanation of rapidly-developing problems in water relations, atmospheric pollution (including but not restricted to “greenhouse gases”) and ecosystemic destruction (including deforestation and the over exploitation of mine resources), plus an account of the manner in which the economic factors discussed in the previous chapter inhibit any constructive action on any of the problems in question.
3. The Energy Crisis. An explanation of problems in producing the electricity on which global society is increasingly dependent, and the manner in which those problems relate to those discussed in the previous two chapters.
4. The Information Crisis. An explanation of the evolutionary process that has trivialized and constricted communication media and systems of education, and have inhibited constructive confrontation and engagement with the problems discussed in the first three chapters.
Part Two: The Possibilities of Solution
1. Economic Solutions: A general account of proposed ways forward, paying particular attention to Muhammad Yunus’ Social Business model, and its application by such companies as Danone, as a proven and productive alternative to more widespread practices. The potential role of politics in facilitating economic reorganization.
2. Ecological Solutions: A survey of possible biotechnological applications that might show down the disruption of the ecosphere or assist adaptation to a new ecological context, with an attempted analysis of the risks of various strategies—and of having no strategy at all—and the potential intersection of these solutions with those suggested in the previous chapter.
3. Energy Solutions: An assessment of various actual and potential means of producing and distributing usable energy that might allow the worst side-effects of current energy-production to be ameliorated, with speculative designs for various systems that might be capable of long-term stability, and an account of the intersection between these solutions and those outlined in the previous two chapters.
4. Information solutions. An account of the ways in which modern information technology might be employed to provide more effective media and more efficient education, and to assist in the integration and implementation of the solutions outlined in the previous three chapters.
Conclusion: Addresses the summary question of whether the world can be saved, and replies with “a definite maybe.”
[Ten chapters in all, averaging 10,000 words each, probably varying from 15,000 to 5,000: approximate total wordage 100,000. Allowing time for conscientious research and careful writing, probably deliverable by 31 December 2012.]
Outline for a pamphlet
p.1 Headline: THE FUTURE IN DANGER
How conventional economic practice is destroying the world
p.2 The Unfolding Ecocatastrophe
p.3 The Social Business Model in Bangladesh: the Grameen Bank
p.4 The Social Business Model in the Rest of the World
p.5 The General Principles of the Social Business Model
p.6 The Prospect of Sustainability
p.7 Potential Solutions for immediate implementation
p.8 Further resources: annotated list of websites, organizations, books
[Aim for approx. 250-300 words per page, in order to maintain a reasonably large font, with the exception of the last page, where type-size is not an issue. Note that the organization of the document is so contrived as to place the more important items on pp. 1, 3, 5 and 7, which inevitably attract more attention as a physical document is handled, although it is envisaged that most distribution will take place via the internet. The unsigned document should be placed in the public domain immediately—that would require Dr. Yunus’ consent, even if no direct quotes are used—long with an explicit invitation to anyone to print and distribute multiple copies in any form they please.]
alos please help us to lob up what youth in particular countries should be revolting about entrepreneurially so that we can celebate economics of change