microeducate and microfranchise 3 billion jobs

Norman Macrae -The Economist pro-youth economist -bravo sir fazle abed & jack ma

business and the 2 most likely models of the end poverty generation

Business's 2 most likely models to end poverty and make the net generation wholly productive

Back in 1984, Norman Proposed the 30000 microfranchise model. This depends on public media not just being freely on replicating a best for the world inter-community franchise solution but helping stage reality tv competitions connecting ongoing internet search networks that find them. Polak and Warwick propose an opposite way massive corporations designed to serve at least 100 million of a billion poorest who are currently unserved. They advance 8 principles for designing such corporations. Oddly or not at least 6 of these principles are common to microfranchising.

1 Listening - don't look at the poor as almseekers or passive bystanders to their own lives. They're your customers. Understand the specific contexts of their lives- their need, wants, fears aspirations

2 Ruthless affordability- design and implement technologies and supremely efficient business processes- this may require an order of magnitude (ie 90%) lower costs than first world processes (but it also requires better sustainability of those who work for you and of natural resources) -note we had to add the parenthesis! - see value exchange mapping models

3 Transform the market. Think like a Steve Jobs or an Akio Morita- I don't serve markets I create them. Your goals is to put a dent in the universe. You will judge success by whether you change economic behavior - create huge numbers of jobs and transform the character of villages around the globe

4 Scale , Anticaipate from the outset designing - as a central focus of the enterprise - not just for thousands or millions of poor people but for hundreds of millions (note Polak envisions at least 25 frontier corporations -ie 25 cases of billions of unserved people - and it is being the leader of this service that ultimately makes this corporation profitable aggregating a cent profit per customer transaction if you will)

5 last mile distribution. Design radical decentralization that incorporates last mile (even last 500 feet) distribution, employing local people at fair local wages in a marketing, sales, distribution and service network that can reach even the most isolated rural people.

6 Jugaad Innovation. The Hindi term Jugaad denotes improvisation, working with what you have., and paying unflinching attention to continuous testing and development.  Some simply call this ingenuity

7 here's one of the two controversial ones - aspirational branding - we agree but aspirational branding for the por in our opinion seldom pays for advertisning. Its needed both to differentiate safety -eg what makes clean water identifiable from dirty water; and because to the poor  there is ever greater need for emotional empathy of their most trusted solution. -see eg the triple special issue pn brand real I edited in journal market management in 1999 on everything that was valueless of false branding in 20th century that needs to be designed in wherever a company commits to multiplying goodwill through purposeful win-win relationships of productivity and demand

8 And this is probably where the Polak Model departs from the Norman Macrae 30000 Franchise model. Design for a generous profit margin to attract private capital drawing from a pool of trillions not just millions typically available in philanthropy and government sponsored programs. Ultimately this depends on whether media and education are freely and socially on your side (and why wouldn't they be in Muhammad Yunus 1000% social business model) or costs you are going tp have to battle against

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MEDIALABNegropronte > Yazmi


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Out of The Economist since 1972 Macrae's viewpoint Entrepreneurial Revolution argues that the net generation can make tremendous human progress if and only if educators, economists and all who make the biggest resource integrate youth job creating into the way their worldwide purpose and impact is valued join in ... 43rd Entrepreneurial Revolution Youth Networks Celebration..

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Timeless ER from The Economist's Unacknowledged Giant (aka dad Norman Macrae) A  b  c ;;1997 a;;; 1983 a ;;;1976 a b;;; 1972 a ;;; 1962 a 1956 a - correspndence with optimistic rationalists always welcome -


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