10 greatest misunderstandings of branding that may end human freedom

[chris macrae]

the 2 monopolies of mass media and the 4 monopolies of education make it extremely hard for youth to get the right information on media just at a time when the world is undergoing the greatest communications, connectivity and colaboeaton revolution of alltime - her is our 41 st year of diarizing this challenge

10 from 1960-2000 tv ads went from greatest free lunch to most expensive junk food - back in the day ads were cheap and viewers got free entertainment- over next 40 years most costs of tv ads went up 1000 fold making tv mass media the least economical most command and controlling, anti-youth anti-public service medium- doesn't the phrase social media strike you as odd? is it an admission that most media is now anti-social? how did that come about since all mass media begins with politicians and lawyers etc licensing away the commons

 

9 in 1989 our book world class brands noted a huge crisis -in going global one product brands were the least , the way that corporate brand architectures partnered would determine much of the future of collaboration

 

8 also in 1989 our book  wicked brand valuation algorithms started to blind the ceos of the biggest corporations- they devalued everything youth wanted most from the net generation including trust, transparency, exponential sustainability, global village peace and purpose

 

7 with The Economist Inteleigence Unit , our book written in 1994 on Brand Cjarering explained the greatest risk of all being the world's largest organsiational descuon-makers being divorced from knowing what unique purspioe they were compounding into the future- the antidote to all short-tsrem speculators metrics was to dare to ask who in the world would uniquely miss what if we did not exist- which ceos dared to free this question amongst those who produced the organsiation;s value exchange and those who demanded from it

 

6 hundreds multibillion dolar corporations started to collapse wherever ceos did not dare ask this question - what was worse as the dotcom era began the question needed asking all across your main interconnecting par6tners- the weakest link could collapse a whoke chain of internetworked organsiations and soon did

 

5 all the while thise who designed spaces to that peoples could chat and interact socially designed in features aimed at making the internet an appendage to the costly ad age instead of the greatest open educational media

 

4 nothing was wosre than the mix of real and virtual spaces used to hostannual millennium goal summits- wghat began as networks wanting to benchmark the greatest microfranchsie solutions sonn becamse the spaces where all greenwashers lurked and all corporate irresponsibiloity image makers preened

3 inbuilt to all this is the subliminal way that brand identifiers systems work- if you are familiar with a brand it has over a 100 signs and senses embedded into yourbrain- many of which are being used to addict you even as they claim to know, or emapthise woith you; worse since the biggest brands are now wieleded by the orgasnaitions at biggets risks of losing each trillion doalr market's youth sustaining purpose, parents are litearlly destroying youths futures every tine they buy a brand or politician's image instead of reality- moreover the ad world of signification revels in the pretense that there is a erught or wrong answer ( eg 2 party politicis) when most of the greatest innovation challenges we face today are not that simple- they require opening space so that many people who share the dsame passion but are at war with other over rival solutins get together and experiment in a higher order solution through which they can all win

 

2 branding has become the elast colaboratiive, open, bottom up device hjust when the net generation needed media to be the opposite

 

1 the ultimate crisis will come as the internets last chance of beconing the smartest most colabireatuve heroic media of the human race is experimented with through open education content - will one curriculum of the 10 greatest misuderstandings of branding reach millions of youth before some pr junkie sponsors the exact opposite curriculum of branding - people like George orwell and alduous Huxley most be rolling in their grave as they storytole today's crisis back in 1930s and mathematicians like Einstein and Von Neuman nworked on the metric impact problems of entrepreneurial revolution

 

all the knowhow needed to make the next dcade youth most productive, collaborative, heroic, sustainable exists but the trouble is all the knowledge to design the opposite futures is out there and currently powering over all of us -thanks to the Brazilian people for he smartest innovation yet in questioning why would any nation want the unlikes of fifa comein and act as a nation while it extracts fom your local culture and piroities for 3 years before moving out to its next world famous stand- why do we have league tables of all sorts of entertainement celebrirties but noit one of heroes doing kost good for the world- how did the biggest of al public mkedia lose its purspose?

 

these sorts of questions show that brand literacy is something needed by 11 year olds up - leave it to the experts and who frees the experts to value youth's futures?

join the debates

 

'BBC1 and BBC2 can you help youth with these peaceful revolutions'

Topic 'survey of which online educators value youth's futures most'